Brandwave

CALA Homes vs Persimmon Homes:Which is more popular?

In September 2026, Persimmon Homes had more branded searches than CALA Homes among house builders in the United Kingdom. Persimmon Homes had about 60,200 branded searches, while CALA Homes had 9,900. Persimmon Homes made up 23.5% of all house builder searches we track, and CALA Homes accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about house builders, CALA Homes appeared in three of the five answers and Persimmon Homes in two. CALA Homes was mentioned before Persimmon Homes in three out of four answers that named either.

Among house builders in the United Kingdom in September 2026

Who do people search for more?

Persimmon Homes, about 6 searches for every 1 for CALA Homes

Persimmon Homes 60.2K searchesCALA Homes 9.9K searches

Who does AI mention more?

CALA Homes, mentioned in 3 of 5 answers, Persimmon Homes in 2

CALA Homes in 3 of 5Persimmon Homes in 2 of 5

Who does AI recommend more?

CALA Homes, named ahead of Persimmon Homes in 3 of 4 answers

CALA Homes first in 3Persimmon Homes first in 1

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Top house builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CALA Homes was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Persimmon Homes was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. CALA Homes was listed before Persimmon Homes in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Redrow1st
  2. Bloor Homes2nd
  3. David Wilson Homes3rd
  4. Taylor Wimpey4th
  5. CALA Homes5th
  6. Berkeley6th
  7. Barratt Homes7th
  8. Bellway8th
  9. Miller Homes9th
  10. Persimmon Homes10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Redrow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Taylor Wimpey3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bellway3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • David Wilson Homes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bloor Homes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CALA Homes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Berkeley3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Persimmon Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Barratt Homes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miller Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about house builders

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is CALA Homes or Persimmon Homes more popular in search?

This chart shows how often people search Google for CALA Homes and Persimmon Homes by name. Each line represents a brand's share of searches for all ten house builders we track, month by month, from searches in United Kingdom.

CALA Homes and Persimmon Homes among house builders in the United Kingdom, by month

Share of searches by month for Persimmon Homes, CALA Homes. The figures are in the table below the chart.

View monthly share of searches table
MonthPersimmon HomesTaylor WimpeyBarratt HomesBellwayDavid Wilson HomesRedrowBloor HomesMiller HomesCALA HomesBerkeley
Oct 202534.9%14%9.4%10.5%7.7%8.1%5.1%4.2%3.4%2.8%
Nov 202546.9%12.1%8.1%8%6.6%5.7%3.6%3.6%3%2.4%
Dec 202542.7%12.6%8.4%8.4%6.9%6.7%4.6%3.8%3.8%2.2%
Jan 202632.3%14.9%10%10.9%8.2%7.5%5.5%4.5%3.6%2.7%
Feb 202626%15.6%10.4%11.4%10.4%8.2%5.7%4.7%4.7%3.1%
Mar 202623.3%15.7%10.5%12.7%10.5%7.8%5.7%5.7%4.7%3.4%
Apr 202624.3%16.4%10.9%10.9%10.9%8.2%6%4.9%4%3.6%
May 202625.3%15.2%10.1%12.3%10.1%8%5.5%5.5%4.5%3.3%
Jun 202622.2%16.3%10.9%12.1%10.9%8.1%6%6%4%3.5%
Jul 202624.3%16.3%10.9%13.3%9%8.1%6%4.9%4%3.2%
Aug 202623.8%16%10.7%13%10.7%8%5.9%4.8%3.9%3.2%
Sep 202623.5%15.8%12.9%11.5%10.6%7.9%5.8%4.7%3.9%3.4%

How has the CALA Homes and Persimmon Homes comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom house builders in September 2026?

2 changes

  1. Estimated monthly branded searches for Persimmon Homes in the United Kingdom fell 51.3% over 12 measured months, from 124K to 60.2K in September 2026.

  2. Estimated monthly branded searches for CALA Homes in the United Kingdom fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using CALA Homes’ and Persimmon Homes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CALA Homes

1 branded search term

  • cala homes

Persimmon Homes

2 branded search terms

  • persimmon
  • persimmon homes

How the Brand Demand Index is measured

Other head-to-heads among house builders

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