Masterton accounting firms in New Zealand:Which brands are most popular in search?
In August 2026, Sellar & Sellar was the most searched among masterton accounting firms in New Zealand, with an estimated 60 branded searches and 50% estimated Share of Search within this set.
Sellar & Sellar50%
DPA25%
Osborne Group25%
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Share of SearchLeaderboard
Compare Masterton accounting firms using branded searches made in Masterton. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sellar & Sellar, DPA, Osborne Group. The figures are in the table below the chart.
View monthly share of search table
| Month | Sellar & Sellar | DPA | Osborne Group |
|---|---|---|---|
| Oct 2025 | 30% | 30% | 40% |
| Nov 2025 | 41.7% | 33.3% | 25% |
| Dec 2025 | 41.7% | 33.3% | 25% |
| Jan 2026 | 46.2% | 23.1% | 30.8% |
| Feb 2026 | 38.5% | 46.2% | 15.4% |
| Mar 2026 | 41.7% | 25% | 33.3% |
| Apr 2026 | 53.8% | 23.1% | 23.1% |
| May 2026 | 53.8% | 23.1% | 23.1% |
| Jun 2026 | 40% | 33.3% | 26.7% |
| Jul 2026 | 45.5% | 27.3% | 27.3% |
| Aug 2026 | 50% | 25% | 25% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50% | 60 | +20% | +4.5 points | |
| 2, held 2nd | 25% | 30 | 0% | -2.3 points | |
| 3, held 3rd | 25% | 30 | 0% | -2.3 points |
50%
held 1st · 60 estimated branded searches · +20% vs prior month · +4.5 points
2.
DPA25%
held 2nd · 30 estimated branded searches · 0% vs prior month · -2.3 points
25%
held 3rd · 30 estimated branded searches · 0% vs prior month · -2.3 points
Compare search popularity between leading brands
Which brand is most popular in search among masterton accounting firms in New Zealand?
3 brands
In August 2026, Sellar & Sellar was the most searched among masterton accounting firms in New Zealand, with an estimated 60 branded searches and 50% estimated Share of Search within this set. DPA is in 2nd place, 25 percentage points behind at 25% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Sellar & Sellar | 30% → 50% | 53.8%Apr 2026 | 30%Oct 2025 | 3rd → 1st |
| DPA | 30% → 25% | 46.2%Feb 2026 | 23.1%Jan 2026 | 2nd |
| Osborne Group | 40% → 25% | 40%Oct 2025 | 15.4%Feb 2026 | 1st → 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Sellar & Sellar’s estimated Share of Search among masterton accounting firms in New Zealand increased from 30% to 50%.
- Across the 11 months ending August 2026, DPA’s estimated Share of Search among masterton accounting firms in New Zealand decreased from 30% to 25%.
- Across the 11 months ending August 2026, Osborne Group’s estimated Share of Search among masterton accounting firms in New Zealand decreased from 40% to 25%.
- Across the 11 months ending August 2026, Sellar & Sellar’s estimated Share of Search among masterton accounting firms in New Zealand peaked at 53.8% in April 2026 and was lowest at 30% in October 2025.
- Across the 11 months ending August 2026, DPA’s estimated Share of Search among masterton accounting firms in New Zealand peaked at 46.2% in February 2026 and was lowest at 23.1% in January 2026.
- Across the 11 months ending August 2026, Osborne Group’s estimated Share of Search among masterton accounting firms in New Zealand peaked at 40% in October 2025 and was lowest at 15.4% in February 2026.
- Across the 11 months ending August 2026, Sellar & Sellar rose from 3rd to 1st among masterton accounting firms in New Zealand.
- Across the 11 months ending August 2026, Osborne Group fell from 1st to 3rd among masterton accounting firms in New Zealand.
How did search popularity change for New Zealand masterton accounting firms in August 2026?
3 changes
In August 2026, Sellar & Sellar gained estimated Share of Search among masterton accounting firms in New Zealand, from 45.5% to 50%.
In August 2026, DPA lost estimated Share of Search among masterton accounting firms in New Zealand, from 27.3% to 25%.
In August 2026, Osborne Group lost estimated Share of Search among masterton accounting firms in New Zealand, from 27.3% to 25%.
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