How popular isSellar & Sellar in search?
In August 2026, there were an estimated 110 branded searches for Sellar & Sellar in New Zealand which is down 8.3% over the last 11 months. Sellar & Sellar holds 22% estimated Share of Search among New Zealand masterton accounting firms and is ranked 2nd of 3 competitors for search popularity.
DPA66%
Sellar & Sellar22%
Osborne Group12%
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Which masterton accounting firms compete with Sellar & Sellar?
Share of Search by month for DPA, Sellar & Sellar, Osborne Group. The figures are in the table below the chart.
View monthly share of search table
| Month | DPA | Sellar & Sellar | Osborne Group |
|---|---|---|---|
| Oct 2025 | 62.9% | 19.4% | 17.7% |
| Nov 2025 | 70.3% | 18.8% | 10.9% |
| Dec 2025 | 66.7% | 22.2% | 11.1% |
| Jan 2026 | 59.6% | 25.5% | 14.9% |
| Feb 2026 | 59.4% | 28.1% | 12.5% |
| Mar 2026 | 63.6% | 25.5% | 10.9% |
| Apr 2026 | 62.5% | 25% | 12.5% |
| May 2026 | 61.4% | 24.6% | 14% |
| Jun 2026 | 71.4% | 17.5% | 11.1% |
| Jul 2026 | 70.9% | 20% | 9.1% |
| Aug 2026 | 66% | 22% | 12% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66% | 330 | -15.4% | -4.9 points | |
| 2, held 2nd | 22% | 110 | 0% | +2 points | |
| 3, held 3rd | 12% | 60 | +20% | +2.9 points |
1.
DPA66%
held 1st · 330 estimated branded searches · -15.4% vs prior month · -4.9 points
22%
held 2nd · 110 estimated branded searches · 0% vs prior month · +2 points
12%
held 3rd · 60 estimated branded searches · +20% vs prior month · +2.9 points
Compare search popularity between Sellar & Sellar and its closest rivals
How has branded search demand for Sellar & Sellar changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sellar & Sellar in New Zealand fell from 120 to 110.
- Across the 11 months ending August 2026, Sellar & Sellar’s estimated Share of Search among masterton accounting firms in New Zealand increased from 19.4% to 22%.
- Across the 11 months ending August 2026, Sellar & Sellar’s estimated Share of Search among masterton accounting firms in New Zealand peaked at 28.1% in February 2026 and was lowest at 17.5% in June 2026.
How did search popularity change for New Zealand masterton accounting firms in August 2026?
3 changes
In August 2026, Osborne Group gained estimated Share of Search among masterton accounting firms in New Zealand, from 9.1% to 12%.
In August 2026, Sellar & Sellar gained estimated Share of Search among masterton accounting firms in New Zealand, from 20% to 22%.
In August 2026, DPA lost estimated Share of Search among masterton accounting firms in New Zealand, from 70.9% to 66%.
How is Sellar & Sellar measured?
Brandwave collects information about searches that people make online using Sellar & Sellar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- sellar & sellar
- sellar & sellar masterton
- sellar and sellar
- sellar and sellar masterton
- sellar.co.nz
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Is Sellar & Sellar your brand?
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