Brandwave

How popular isDPA in search?

In August 2026, there were an estimated 330 branded searches for DPA in New Zealand which is down 15.4% over the last 11 months. DPA holds 66% estimated Share of Search among New Zealand masterton accounting firms and is ranked 1st of 3 competitors for search popularity.

Share of Search, August 2026
  1. DPA66%
  2. Sellar & Sellar22%
  3. Osborne Group12%
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Which masterton accounting firms compete with DPA?

DPA against masterton accounting firms in New Zealand, by month

Share of Search by month for DPA, Sellar & Sellar, Osborne Group. The figures are in the table below the chart.

View monthly share of search table
MonthDPASellar & SellarOsborne Group
Oct 202562.9%19.4%17.7%
Nov 202570.3%18.8%10.9%
Dec 202566.7%22.2%11.1%
Jan 202659.6%25.5%14.9%
Feb 202659.4%28.1%12.5%
Mar 202663.6%25.5%10.9%
Apr 202662.5%25%12.5%
May 202661.4%24.6%14%
Jun 202671.4%17.5%11.1%
Jul 202670.9%20%9.1%
Aug 202666%22%12%
Sep 2026———

  1. 1.DPA

    66%

    held 1st · 330 estimated branded searches · -15.4% vs prior month · -4.9 points

  2. 2.Sellar & Sellar

    22%

    held 2nd · 110 estimated branded searches · 0% vs prior month · +2 points

  3. 3.Osborne Group

    12%

    held 3rd · 60 estimated branded searches · +20% vs prior month · +2.9 points

Compare search popularity between DPA and its closest rivals

How has branded search demand for DPA changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for DPA in New Zealand fell from 390 to 330.
  • Across the 11 months ending August 2026, DPA’s estimated Share of Search among masterton accounting firms in New Zealand increased from 62.9% to 66%.
  • Across the 11 months ending August 2026, DPA’s estimated Share of Search among masterton accounting firms in New Zealand peaked at 71.4% in June 2026 and was lowest at 59.4% in February 2026.

How did search popularity change for New Zealand masterton accounting firms in August 2026?

  1. In August 2026, Osborne Group gained estimated Share of Search among masterton accounting firms in New Zealand, from 9.1% to 12%.

  2. In August 2026, Sellar & Sellar gained estimated Share of Search among masterton accounting firms in New Zealand, from 20% to 22%.

  3. In August 2026, DPA lost estimated Share of Search among masterton accounting firms in New Zealand, from 70.9% to 66%.

Which taupo accounting firms compete with DPA?

DPA against taupo accounting firms in New Zealand, by month

Share of Search by month for DPA, Strettons, BFA, The Accounting Store. The figures are in the table below the chart.

View monthly share of search table
MonthDPAStrettonsBFAThe Accounting StoreAccounting Business Consultants
Oct 202540.6%34.4%19.8%4.2%1%
Nov 202538.8%31.9%24.1%4.3%0.86%
Dec 202536.1%36.1%22.9%3.6%1.2%
Jan 202632.6%38.4%25.6%3.5%0%
Feb 202637.6%36.6%21.8%3%0.99%
Mar 202633%34.9%26.4%4.7%0.94%
Apr 202636.1%38.1%22.7%2.1%1%
May 202632.4%37%26.9%2.8%0.93%
Jun 202636.6%32.5%26.8%3.3%0.81%
Jul 202638.2%32.4%23.5%4.9%0.98%
Aug 202634.4%34.4%25%5.2%1%
Sep 2026—————

  1. 1.DPA

    34.4%

    held 1st · 330 estimated branded searches · -15.4% vs prior month · -3.9 points

  2. 2.Strettons

    34.4%

    held 2nd · 330 estimated branded searches · 0% vs prior month · +2 points

  3. 3.BFA

    25%

    held 3rd · 240 estimated branded searches · 0% vs prior month · +1.5 points

  4. 4.The Accounting Store

    5.2%

    held 4th · 50 estimated branded searches · 0% vs prior month · +0.3 points

  5. 5.Accounting Business Consultants

    1%

    held 5th · 10 estimated branded searches · 0% vs prior month · +0.1 points

Compare search popularity between DPA and its closest rivals

How has branded search demand for DPA changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, DPA’s estimated Share of Search among taupo accounting firms in New Zealand decreased from 40.6% to 34.4%.
  • Across the 11 months ending August 2026, DPA’s estimated Share of Search among taupo accounting firms in New Zealand peaked at 40.6% in October 2025 and was lowest at 32.4% in May 2026.

How did search popularity change for New Zealand taupo accounting firms in August 2026?

  1. In August 2026, Strettons gained estimated Share of Search among taupo accounting firms in New Zealand, from 32.4% to 34.4%.

  2. In August 2026, BFA gained estimated Share of Search among taupo accounting firms in New Zealand, from 23.5% to 25%.

  3. In August 2026, DPA lost estimated Share of Search among taupo accounting firms in New Zealand, from 38.2% to 34.4%.

  4. The Accounting Store’s estimated Share of Search among taupo accounting firms in New Zealand has gained ground for 3 months in a row, from 2.8% to 5.2% in August 2026.

How is DPA measured?

Brandwave collects information about searches that people make online using DPA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • dpa accountants
  • dpa accountants taupo
  • dpa accounting
  • dpa chartered accountants
  • dpa masterton
  • dpa new zealand
  • dpa nz
  • dpa taupo

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How the Brand Demand Index is measured

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