DPA vs Strettons:Which is more popular by branded search in New Zealand?
In August 2026, DPA and Strettons were level on Share of Search among taupo accounting firms in New Zealand, with an estimated 330 branded searches each, at 34.4% estimated Share of Search each.
Follow DPA vs Strettons and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, DPA or Strettons?
Compare Taupo accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DPA, Strettons. The figures are in the table below the chart.
View monthly share of search table
| Month | DPA | Strettons | BFA | The Accounting Store | Accounting Business Consultants |
|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 34.4% | 19.8% | 4.2% | 1% |
| Nov 2025 | 38.8% | 31.9% | 24.1% | 4.3% | 0.86% |
| Dec 2025 | 36.1% | 36.1% | 22.9% | 3.6% | 1.2% |
| Jan 2026 | 32.6% | 38.4% | 25.6% | 3.5% | 0% |
| Feb 2026 | 37.6% | 36.6% | 21.8% | 3% | 0.99% |
| Mar 2026 | 33% | 34.9% | 26.4% | 4.7% | 0.94% |
| Apr 2026 | 36.1% | 38.1% | 22.7% | 2.1% | 1% |
| May 2026 | 32.4% | 37% | 26.9% | 2.8% | 0.93% |
| Jun 2026 | 36.6% | 32.5% | 26.8% | 3.3% | 0.81% |
| Jul 2026 | 38.2% | 32.4% | 23.5% | 4.9% | 0.98% |
| Aug 2026 | 34.4% | 34.4% | 25% | 5.2% | 1% |
| Sep 2026 | — | — | — | — | — |
How has the DPA and Strettons comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Strettons took it in January 2026, DPA took it in February 2026, Strettons took it in March 2026, DPA took it in June 2026.
- Across the 11 months ending August 2026, DPA’s estimated Share of Search among taupo accounting firms in New Zealand moved from 40.6% to 34.4%, and its estimated monthly branded searches moved from 390 to 330.
- Across the 11 months ending August 2026, Strettons’ estimated Share of Search among taupo accounting firms in New Zealand held steady at 34.4%, and its estimated monthly branded searches held steady at 330.
How did search popularity change for New Zealand taupo accounting firms in August 2026?
2 changes
In August 2026, Strettons gained estimated Share of Search among taupo accounting firms in New Zealand, from 32.4% to 34.4%.
In August 2026, DPA lost estimated Share of Search among taupo accounting firms in New Zealand, from 38.2% to 34.4%.
How each brand is measured
Brandwave collects information about searches that people make online using DPA’s and Strettons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.