Brandwave

How popular isStrettons in search?

In August 2026, there were an estimated 330 branded searches for Strettons in New Zealand which held steady over the last 11 months. Strettons holds 34.4% estimated Share of Search among New Zealand taupo accounting firms and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. DPA34.4%
  2. Strettons34.4%
  3. BFA25%
  4. The Accounting Store5.2%
  5. Accounting Business Consultants1%
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Which taupo accounting firms compete with Strettons?

Strettons against taupo accounting firms in New Zealand, by month

Share of Search by month for DPA, Strettons, BFA, The Accounting Store. The figures are in the table below the chart.

View monthly share of search table
MonthDPAStrettonsBFAThe Accounting StoreAccounting Business Consultants
Oct 202540.6%34.4%19.8%4.2%1%
Nov 202538.8%31.9%24.1%4.3%0.86%
Dec 202536.1%36.1%22.9%3.6%1.2%
Jan 202632.6%38.4%25.6%3.5%0%
Feb 202637.6%36.6%21.8%3%0.99%
Mar 202633%34.9%26.4%4.7%0.94%
Apr 202636.1%38.1%22.7%2.1%1%
May 202632.4%37%26.9%2.8%0.93%
Jun 202636.6%32.5%26.8%3.3%0.81%
Jul 202638.2%32.4%23.5%4.9%0.98%
Aug 202634.4%34.4%25%5.2%1%
Sep 2026—————

  1. 1.DPA

    34.4%

    held 1st · 330 estimated branded searches · -15.4% vs prior month · -3.9 points

  2. 2.Strettons

    34.4%

    held 2nd · 330 estimated branded searches · 0% vs prior month · +2 points

  3. 3.BFA

    25%

    held 3rd · 240 estimated branded searches · 0% vs prior month · +1.5 points

  4. 4.The Accounting Store

    5.2%

    held 4th · 50 estimated branded searches · 0% vs prior month · +0.3 points

  5. 5.Accounting Business Consultants

    1%

    held 5th · 10 estimated branded searches · 0% vs prior month · +0.1 points

Compare search popularity between Strettons and its closest rivals

How has branded search demand for Strettons changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Strettons in New Zealand held steady at 330.
  • Across the 11 months ending August 2026, Strettons’ estimated Share of Search among taupo accounting firms in New Zealand peaked at 38.4% in January 2026 and was lowest at 31.9% in November 2025.

How did search popularity change for New Zealand taupo accounting firms in August 2026?

  1. In August 2026, Strettons gained estimated Share of Search among taupo accounting firms in New Zealand, from 32.4% to 34.4%.

  2. In August 2026, BFA gained estimated Share of Search among taupo accounting firms in New Zealand, from 23.5% to 25%.

  3. In August 2026, DPA lost estimated Share of Search among taupo accounting firms in New Zealand, from 38.2% to 34.4%.

  4. The Accounting Store’s estimated Share of Search among taupo accounting firms in New Zealand has gained ground for 3 months in a row, from 2.8% to 5.2% in August 2026.

How is Strettons measured?

Brandwave collects information about searches that people make online using Strettons’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • strettons
  • strettons accountants
  • strettons chartered accountants
  • strettons taupo

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How the Brand Demand Index is measured

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