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Taupo accounting firms in New Zealand:Which brands are most popular in search?

In August 2026, BFA was the most searched among taupo accounting firms in New Zealand, with an estimated 120 branded searches and 37.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. BFA37.5%
  2. Strettons31.3%
  3. DPA18.8%
  4. The Accounting Store12.5%
  5. Accounting Business Consultants0%

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Share of SearchLeaderboard

Compare Taupo accounting firms using branded searches made in Taupō. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among taupo accounting firms in New Zealand, by month

Share of Search by month for BFA, Strettons, DPA, The Accounting Store. The figures are in the table below the chart.

View monthly share of search table
MonthBFAStrettonsDPAThe Accounting StoreAccounting Business Consultants
Oct 202528.6%37.1%25.7%8.6%0%
Nov 202530.8%38.5%20.5%10.3%0%
Dec 202532.3%35.5%22.6%9.7%0%
Jan 202627.8%44.4%22.2%5.6%0%
Feb 202630%40%22.5%7.5%0%
Mar 202633.3%35.7%21.4%7.1%2.4%
Apr 202628.6%40%25.7%2.9%2.9%
May 202630.8%46.2%15.4%5.1%2.6%
Jun 202634.1%41.5%14.6%7.3%2.4%
Jul 202631.6%34.2%23.7%7.9%2.6%
Aug 202637.5%31.3%18.8%12.5%0%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.BFA

    37.5%

    moved from 2nd to 1st · 120 estimated branded searches · 0% vs prior month · +5.9 points

  2. 2.Strettons

    31.3%

    moved from 1st to 2nd · 100 estimated branded searches · -23.1% vs prior month · -3 points

  3. 3.DPA

    18.8%

    held 3rd · 60 estimated branded searches · -33.3% vs prior month · -4.9 points

  4. 4.The Accounting Store

    12.5%

    held 4th · 40 estimated branded searches · +33.3% vs prior month · +4.6 points

  5. 5.Accounting Business Consultants

    0%

    held 5th · 0 estimated branded searches · -100% vs prior month · -2.6 points

Compare search popularity between leading brands

Which brand is most popular in search among taupo accounting firms in New Zealand?

In August 2026, BFA was the most searched among taupo accounting firms in New Zealand, with an estimated 120 branded searches and 37.5% estimated Share of Search within this set. Strettons is in 2nd place, 6.3 percentage points behind at 31.3% Share of Search.

New Zealand taupo accounting firms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
BFA28.6% → 37.5%37.5%Aug 202627.8%Jan 20262nd → 1st
Strettons37.1% → 31.3%46.2%May 202631.3%Aug 20261st → 2nd
DPA25.7% → 18.8%25.7%Oct 202514.6%Jun 20263rd
The Accounting Store8.6% → 12.5%12.5%Aug 20262.9%Apr 20264th
Accounting Business Consultants0%2.9%Apr 20260%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, BFA’s estimated Share of Search among taupo accounting firms in New Zealand increased from 28.6% to 37.5%.
  • Across the 11 months ending August 2026, Strettons’ estimated Share of Search among taupo accounting firms in New Zealand decreased from 37.1% to 31.3%.
  • Across the 11 months ending August 2026, DPA’s estimated Share of Search among taupo accounting firms in New Zealand decreased from 25.7% to 18.8%.
  • Across the 11 months ending August 2026, The Accounting Store’s estimated Share of Search among taupo accounting firms in New Zealand increased from 8.6% to 12.5%.
  • Across the 11 months ending August 2026, BFA’s estimated Share of Search among taupo accounting firms in New Zealand peaked at 37.5% in August 2026 and was lowest at 27.8% in January 2026.
  • Across the 11 months ending August 2026, Strettons’ estimated Share of Search among taupo accounting firms in New Zealand peaked at 46.2% in May 2026 and was lowest at 31.3% in August 2026.
  • Across the 11 months ending August 2026, DPA’s estimated Share of Search among taupo accounting firms in New Zealand peaked at 25.7% in October 2025 and was lowest at 14.6% in June 2026.
  • Across the 11 months ending August 2026, The Accounting Store’s estimated Share of Search among taupo accounting firms in New Zealand peaked at 12.5% in August 2026 and was lowest at 2.9% in April 2026.
  • Across the 11 months ending August 2026, Accounting Business Consultants’ estimated Share of Search among taupo accounting firms in New Zealand peaked at 2.9% in April 2026 and was lowest at 0% in October 2025.
  • Across the 11 months ending August 2026, BFA rose from 2nd to 1st among taupo accounting firms in New Zealand.
  • Across the 11 months ending August 2026, Strettons fell from 1st to 2nd among taupo accounting firms in New Zealand.
  • Across the 11 months ending August 2026, Accounting Business Consultants held steady: its estimated Share of Search among taupo accounting firms in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand taupo accounting firms in August 2026?

  1. In August 2026, BFA overtook Strettons to take the highest estimated Share of Search among taupo accounting firms in New Zealand, at 37.5%.

  2. In August 2026, The Accounting Store gained estimated Share of Search among taupo accounting firms in New Zealand, from 7.9% to 12.5%.

  3. In August 2026, DPA lost estimated Share of Search among taupo accounting firms in New Zealand, from 23.7% to 18.8%.

  4. In August 2026, Strettons lost estimated Share of Search among taupo accounting firms in New Zealand, from 34.2% to 31.3%.

  5. In August 2026, Accounting Business Consultants lost estimated Share of Search among taupo accounting firms in New Zealand, from 2.6% to 0%.

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