BFA vs DPA:Which is more popular by branded search in New Zealand?
In August 2026, DPA had more branded searches than BFA among taupo accounting firms in New Zealand. DPA was estimated to have 330 branded searches compared to BFA’s 240, and held a 34.4% Share of Search versus BFA’s 25%.
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Which is more popular in search, BFA or DPA?
Compare Taupo accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DPA, BFA. The figures are in the table below the chart.
View monthly share of search table
| Month | DPA | Strettons | BFA | The Accounting Store | Accounting Business Consultants |
|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 34.4% | 19.8% | 4.2% | 1% |
| Nov 2025 | 38.8% | 31.9% | 24.1% | 4.3% | 0.86% |
| Dec 2025 | 36.1% | 36.1% | 22.9% | 3.6% | 1.2% |
| Jan 2026 | 32.6% | 38.4% | 25.6% | 3.5% | 0% |
| Feb 2026 | 37.6% | 36.6% | 21.8% | 3% | 0.99% |
| Mar 2026 | 33% | 34.9% | 26.4% | 4.7% | 0.94% |
| Apr 2026 | 36.1% | 38.1% | 22.7% | 2.1% | 1% |
| May 2026 | 32.4% | 37% | 26.9% | 2.8% | 0.93% |
| Jun 2026 | 36.6% | 32.5% | 26.8% | 3.3% | 0.81% |
| Jul 2026 | 38.2% | 32.4% | 23.5% | 4.9% | 0.98% |
| Aug 2026 | 34.4% | 34.4% | 25% | 5.2% | 1% |
| Sep 2026 | — | — | — | — | — |
How has the BFA and DPA comparison changed over the last 12 months?
3 findings
- DPA was ahead of BFA in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BFA’s estimated Share of Search among taupo accounting firms in New Zealand moved from 19.8% to 25%, and its estimated monthly branded searches moved from 190 to 240.
- Across the 11 months ending August 2026, DPA’s estimated Share of Search among taupo accounting firms in New Zealand moved from 40.6% to 34.4%, and its estimated monthly branded searches moved from 390 to 330.
How did search popularity change for New Zealand taupo accounting firms in August 2026?
2 changes
In August 2026, BFA gained estimated Share of Search among taupo accounting firms in New Zealand, from 23.5% to 25%.
In August 2026, DPA lost estimated Share of Search among taupo accounting firms in New Zealand, from 38.2% to 34.4%.
How each brand is measured
Brandwave collects information about searches that people make online using BFA’s and DPA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.