Masterton accounting firms in New Zealand:Which brands are most popular in search?
In August 2026, DPA was the most searched among masterton accounting firms in New Zealand, with an estimated 330 branded searches and 66% estimated Share of Search within this set.
DPA66%
Sellar & Sellar22%
Osborne Group12%
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Share of SearchLeaderboard
Compare Masterton accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DPA, Sellar & Sellar, Osborne Group. The figures are in the table below the chart.
View monthly share of search table
| Month | DPA | Sellar & Sellar | Osborne Group |
|---|---|---|---|
| Oct 2025 | 62.9% | 19.4% | 17.7% |
| Nov 2025 | 70.3% | 18.8% | 10.9% |
| Dec 2025 | 66.7% | 22.2% | 11.1% |
| Jan 2026 | 59.6% | 25.5% | 14.9% |
| Feb 2026 | 59.4% | 28.1% | 12.5% |
| Mar 2026 | 63.6% | 25.5% | 10.9% |
| Apr 2026 | 62.5% | 25% | 12.5% |
| May 2026 | 61.4% | 24.6% | 14% |
| Jun 2026 | 71.4% | 17.5% | 11.1% |
| Jul 2026 | 70.9% | 20% | 9.1% |
| Aug 2026 | 66% | 22% | 12% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66% | 330 | -15.4% | -4.9 points | |
| 2, held 2nd | 22% | 110 | 0% | +2 points | |
| 3, held 3rd | 12% | 60 | +20% | +2.9 points |
1.
DPA66%
held 1st · 330 estimated branded searches · -15.4% vs prior month · -4.9 points
22%
held 2nd · 110 estimated branded searches · 0% vs prior month · +2 points
12%
held 3rd · 60 estimated branded searches · +20% vs prior month · +2.9 points
Compare search popularity between leading brands
Which brand is most popular in search among masterton accounting firms in New Zealand?
3 brands
In August 2026, DPA was the most searched among masterton accounting firms in New Zealand, with an estimated 330 branded searches and 66% estimated Share of Search within this set. Sellar & Sellar is in 2nd place, 44 percentage points behind at 22% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| DPA | 62.9% → 66% | 71.4%Jun 2026 | 59.4%Feb 2026 | 1st |
| Sellar & Sellar | 19.4% → 22% | 28.1%Feb 2026 | 17.5%Jun 2026 | 2nd |
| Osborne Group | 17.7% → 12% | 17.7%Oct 2025 | 9.1%Jul 2026 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, DPA’s estimated Share of Search among masterton accounting firms in New Zealand increased from 62.9% to 66%.
- Across the 11 months ending August 2026, Sellar & Sellar’s estimated Share of Search among masterton accounting firms in New Zealand increased from 19.4% to 22%.
- Across the 11 months ending August 2026, Osborne Group’s estimated Share of Search among masterton accounting firms in New Zealand decreased from 17.7% to 12%.
- Across the 11 months ending August 2026, DPA’s estimated Share of Search among masterton accounting firms in New Zealand peaked at 71.4% in June 2026 and was lowest at 59.4% in February 2026.
- Across the 11 months ending August 2026, Sellar & Sellar’s estimated Share of Search among masterton accounting firms in New Zealand peaked at 28.1% in February 2026 and was lowest at 17.5% in June 2026.
- Across the 11 months ending August 2026, Osborne Group’s estimated Share of Search among masterton accounting firms in New Zealand peaked at 17.7% in October 2025 and was lowest at 9.1% in July 2026.
How did search popularity change for New Zealand masterton accounting firms in August 2026?
3 changes
In August 2026, Osborne Group gained estimated Share of Search among masterton accounting firms in New Zealand, from 9.1% to 12%.
In August 2026, Sellar & Sellar gained estimated Share of Search among masterton accounting firms in New Zealand, from 20% to 22%.
In August 2026, DPA lost estimated Share of Search among masterton accounting firms in New Zealand, from 70.9% to 66%.
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