How popular isOsborne Group in search?
In August 2026, there were an estimated 60 branded searches for Osborne Group in New Zealand which is down 45.5% over the last 11 months. Osborne Group holds 12% estimated Share of Search among New Zealand masterton accounting firms and is ranked 3rd of 3 competitors for search popularity.
DPA66%
Sellar & Sellar22%
Osborne Group12%
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Which masterton accounting firms compete with Osborne Group?
Share of Search by month for DPA, Sellar & Sellar, Osborne Group. The figures are in the table below the chart.
View monthly share of search table
| Month | DPA | Sellar & Sellar | Osborne Group |
|---|---|---|---|
| Oct 2025 | 62.9% | 19.4% | 17.7% |
| Nov 2025 | 70.3% | 18.8% | 10.9% |
| Dec 2025 | 66.7% | 22.2% | 11.1% |
| Jan 2026 | 59.6% | 25.5% | 14.9% |
| Feb 2026 | 59.4% | 28.1% | 12.5% |
| Mar 2026 | 63.6% | 25.5% | 10.9% |
| Apr 2026 | 62.5% | 25% | 12.5% |
| May 2026 | 61.4% | 24.6% | 14% |
| Jun 2026 | 71.4% | 17.5% | 11.1% |
| Jul 2026 | 70.9% | 20% | 9.1% |
| Aug 2026 | 66% | 22% | 12% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66% | 330 | -15.4% | -4.9 points | |
| 2, held 2nd | 22% | 110 | 0% | +2 points | |
| 3, held 3rd | 12% | 60 | +20% | +2.9 points |
1.
DPA66%
held 1st · 330 estimated branded searches · -15.4% vs prior month · -4.9 points
22%
held 2nd · 110 estimated branded searches · 0% vs prior month · +2 points
12%
held 3rd · 60 estimated branded searches · +20% vs prior month · +2.9 points
Compare search popularity between Osborne Group and its closest rivals
How has branded search demand for Osborne Group changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Osborne Group in New Zealand fell from 110 to 60.
- Across the 11 months ending August 2026, Osborne Group’s estimated Share of Search among masterton accounting firms in New Zealand decreased from 17.7% to 12%.
- Across the 11 months ending August 2026, Osborne Group’s estimated Share of Search among masterton accounting firms in New Zealand peaked at 17.7% in October 2025 and was lowest at 9.1% in July 2026.
How did search popularity change for New Zealand masterton accounting firms in August 2026?
3 changes
In August 2026, Osborne Group gained estimated Share of Search among masterton accounting firms in New Zealand, from 9.1% to 12%.
In August 2026, Sellar & Sellar gained estimated Share of Search among masterton accounting firms in New Zealand, from 20% to 22%.
In August 2026, DPA lost estimated Share of Search among masterton accounting firms in New Zealand, from 70.9% to 66%.
How is Osborne Group measured?
Brandwave collects information about searches that people make online using Osborne Group’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- osborne group
- osborne group masterton
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