Osborne Group vs Sellar & Sellar:Which is more popular by branded search in New Zealand?
In August 2026, Sellar & Sellar had more branded searches than Osborne Group among masterton accounting firms in New Zealand. Sellar & Sellar was estimated to have 110 branded searches compared to Osborne Group’s 60, and held a 22% Share of Search versus Osborne Group’s 12%.
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Which is more popular in search, Osborne Group or Sellar & Sellar?
Compare Masterton accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sellar & Sellar, Osborne Group. The figures are in the table below the chart.
View monthly share of search table
| Month | DPA | Sellar & Sellar | Osborne Group |
|---|---|---|---|
| Oct 2025 | 62.9% | 19.4% | 17.7% |
| Nov 2025 | 70.3% | 18.8% | 10.9% |
| Dec 2025 | 66.7% | 22.2% | 11.1% |
| Jan 2026 | 59.6% | 25.5% | 14.9% |
| Feb 2026 | 59.4% | 28.1% | 12.5% |
| Mar 2026 | 63.6% | 25.5% | 10.9% |
| Apr 2026 | 62.5% | 25% | 12.5% |
| May 2026 | 61.4% | 24.6% | 14% |
| Jun 2026 | 71.4% | 17.5% | 11.1% |
| Jul 2026 | 70.9% | 20% | 9.1% |
| Aug 2026 | 66% | 22% | 12% |
| Sep 2026 | — | — | — |
How has the Osborne Group and Sellar & Sellar comparison changed over the last 12 months?
3 findings
- Sellar & Sellar was ahead of Osborne Group in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Osborne Group’s estimated Share of Search among masterton accounting firms in New Zealand moved from 17.7% to 12%, and its estimated monthly branded searches moved from 110 to 60.
- Across the 11 months ending August 2026, Sellar & Sellar’s estimated Share of Search among masterton accounting firms in New Zealand moved from 19.4% to 22%, and its estimated monthly branded searches moved from 120 to 110.
How did search popularity change for New Zealand masterton accounting firms in August 2026?
2 changes
In August 2026, Osborne Group gained estimated Share of Search among masterton accounting firms in New Zealand, from 9.1% to 12%.
In August 2026, Sellar & Sellar gained estimated Share of Search among masterton accounting firms in New Zealand, from 20% to 22%.
How each brand is measured
Brandwave collects information about searches that people make online using Osborne Group’s and Sellar & Sellar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Osborne Group
2 branded search terms
- osborne group
- osborne group masterton
Sellar & Sellar
5 branded search terms
- sellar & sellar
- sellar & sellar masterton
- sellar and sellar
- sellar and sellar masterton
- sellar.co.nz
Put your own brand in this comparison
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