DPA vs Osborne Group:Which is more popular by branded search in New Zealand?
In August 2026, DPA had more branded searches than Osborne Group among masterton accounting firms in New Zealand. DPA was estimated to have 330 branded searches compared to Osborne Group’s 60, and held a 66% Share of Search versus Osborne Group’s 12%.
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Which is more popular in search, DPA or Osborne Group?
Compare Masterton accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DPA, Osborne Group. The figures are in the table below the chart.
View monthly share of search table
| Month | DPA | Sellar & Sellar | Osborne Group |
|---|---|---|---|
| Oct 2025 | 62.9% | 19.4% | 17.7% |
| Nov 2025 | 70.3% | 18.8% | 10.9% |
| Dec 2025 | 66.7% | 22.2% | 11.1% |
| Jan 2026 | 59.6% | 25.5% | 14.9% |
| Feb 2026 | 59.4% | 28.1% | 12.5% |
| Mar 2026 | 63.6% | 25.5% | 10.9% |
| Apr 2026 | 62.5% | 25% | 12.5% |
| May 2026 | 61.4% | 24.6% | 14% |
| Jun 2026 | 71.4% | 17.5% | 11.1% |
| Jul 2026 | 70.9% | 20% | 9.1% |
| Aug 2026 | 66% | 22% | 12% |
| Sep 2026 | — | — | — |
How has the DPA and Osborne Group comparison changed over the last 12 months?
3 findings
- DPA was ahead of Osborne Group in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DPA’s estimated Share of Search among masterton accounting firms in New Zealand moved from 62.9% to 66%, and its estimated monthly branded searches moved from 390 to 330.
- Across the 11 months ending August 2026, Osborne Group’s estimated Share of Search among masterton accounting firms in New Zealand moved from 17.7% to 12%, and its estimated monthly branded searches moved from 110 to 60.
How did search popularity change for New Zealand masterton accounting firms in August 2026?
2 changes
In August 2026, Osborne Group gained estimated Share of Search among masterton accounting firms in New Zealand, from 9.1% to 12%.
In August 2026, DPA lost estimated Share of Search among masterton accounting firms in New Zealand, from 70.9% to 66%.
How each brand is measured
Brandwave collects information about searches that people make online using DPA’s and Osborne Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DPA
8 branded search terms
- dpa accountants
- dpa accountants taupo
- dpa accounting
- dpa chartered accountants
- dpa masterton
- dpa new zealand
- dpa nz
- dpa taupo
Osborne Group
2 branded search terms
- osborne group
- osborne group masterton
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