Gothenburg vs Mr Pickles:Which is more popular?
In September 2026, Gothenburg had more branded searches than Mr Pickles among Hamilton destination restaurants in New Zealand. Gothenburg had about 8,540 branded searches, while Mr Pickles had 3,700. Gothenburg made up 58.9% of all Hamilton destination restaurant searches we track, and Mr Pickles accounted for 25.5%. When we asked ChatGPT and Google AI Overviews about Hamilton destination restaurants, Gothenburg appeared in two of the four answers and Mr Pickles in none.
Who do people search for more?
Gothenburg, about 2 searches for every 1 for Mr Pickles
Who does AI mention more?
Gothenburg, mentioned in 2 of 4 answers, Mr Pickles in 0
Who does AI recommend more?
Gothenburg, the only one of the two named
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Top Hamilton destination restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Gothenburg was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Mr Pickles did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Palate3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Thyme Square3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
The Green A Chef’s Table3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Gothenburg2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mr Pickles0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Hamilton destination restaurants
4 answers
Asked ChatGPT
“Which destination restaurant should I go to in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best destination restaurants in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best destination restaurant in Hamilton, New Zealand for a meal out?”
Searched Google, AI Overview
“hamilton restaurants nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hamilton fine dining”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Gothenburg or Mr Pickles more popular in search?
This chart shows how often people search Google for Gothenburg and Mr Pickles by name. Each line represents a brand's share of searches for all five Hamilton destination restaurants we track, month by month, from searches in New Zealand.
Share of searches by month for Gothenburg, Mr Pickles. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gothenburg | Mr Pickles | Palate | Thyme Square | The Green A Chef’s Table |
|---|---|---|---|---|---|
| Oct 2025 | 58.5% | 27.4% | 6% | 5.3% | 2.7% |
| Nov 2025 | 55.4% | 29.4% | 5.4% | 5.3% | 4.4% |
| Dec 2025 | 59.4% | 26.3% | 6.6% | 5.7% | 2.1% |
| Jan 2026 | 50.5% | 34.2% | 8% | 4.2% | 3.1% |
| Feb 2026 | 58.1% | 29.1% | 6.8% | 3.9% | 2.2% |
| Mar 2026 | 62.9% | 25.8% | 5.7% | 3.1% | 2.5% |
| Apr 2026 | 56.8% | 28.7% | 6.8% | 4.7% | 3% |
| May 2026 | 57.9% | 25.6% | 6.1% | 5.4% | 5% |
| Jun 2026 | 57.4% | 26.2% | 7.2% | 5.2% | 3.9% |
| Jul 2026 | 59.7% | 26.8% | 6.4% | 3.6% | 3.5% |
| Aug 2026 | 60.2% | 26% | 7% | 3.4% | 3.4% |
| Sep 2026 | 58.9% | 25.5% | 6.9% | 5.4% | 3.3% |
How has the Gothenburg and Mr Pickles comparison changed over the last 12 months?
3 findings
- Gothenburg was ahead of Mr Pickles in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gothenburg’s share of searches among Hamilton destination restaurants in New Zealand moved from 58.5% to 58.9%, and its estimated monthly branded searches held steady at 8.5K.
- Across the 12 months ending September 2026, Mr Pickles’ share of searches among Hamilton destination restaurants in New Zealand moved from 27.4% to 25.5%, and its estimated monthly branded searches moved from 4K to 3.7K.
How did search popularity change for New Zealand Hamilton destination restaurants in September 2026?
2 changes
In September 2026, Gothenburg lost share of searches among Hamilton destination restaurants in New Zealand, from 60.2% to 58.9%.
In September 2026, Mr Pickles lost share of searches among Hamilton destination restaurants in New Zealand, from 26% to 25.5%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Gothenburg’s and Mr Pickles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gothenburg
3 branded search terms
- gothenburg hamilton
- gothenburg hamilton menu
- gothenburg restaurant
Mr Pickles
2 branded search terms
- mr pickles
- mr pickles hamilton
Other head-to-heads among Hamilton destination restaurants
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