How popular isGothenburg in search?
In August 2026, there were an estimated 8.6K branded searches for Gothenburg in New Zealand which held steady over the last 11 months. Gothenburg holds 78.8% estimated Share of Search among New Zealand hamilton destination restaurants and is ranked 1st of 3 competitors for search popularity.
Gothenburg78.8%
Mr Pickles12%
Palate9.2%
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Which hamilton destination restaurants compete with Gothenburg?
Share of Search by month for Gothenburg, Mr Pickles, Palate. The figures are in the table below the chart.
View monthly share of search table
| Month | Gothenburg | Mr Pickles | Palate |
|---|---|---|---|
| Oct 2025 | 77.5% | 14.5% | 8% |
| Nov 2025 | 76.5% | 16.1% | 7.4% |
| Dec 2025 | 77.7% | 13.7% | 8.6% |
| Jan 2026 | 68.6% | 20.5% | 10.9% |
| Feb 2026 | 74.8% | 16.5% | 8.7% |
| Mar 2026 | 79.7% | 13.1% | 7.2% |
| Apr 2026 | 77.2% | 13.6% | 9.2% |
| May 2026 | 79.5% | 12.2% | 8.3% |
| Jun 2026 | 76.3% | 14.1% | 9.6% |
| Jul 2026 | 79.1% | 12.5% | 8.4% |
| Aug 2026 | 78.8% | 12% | 9.2% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.8% | 8.6K | +3.8% | -0.3 points | |
| 2, held 2nd | 12% | 1.3K | 0% | -0.5 points | |
| 3, held 3rd | 9.2% | 1K | +13.6% | +0.8 points |
78.8%
held 1st · 8.6K estimated branded searches · +3.8% vs prior month · -0.3 points
12%
held 2nd · 1.3K estimated branded searches · 0% vs prior month · -0.5 points
3.
Palate9.2%
held 3rd · 1K estimated branded searches · +13.6% vs prior month · +0.8 points
Compare search popularity between Gothenburg and its closest rivals
How has branded search demand for Gothenburg changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Gothenburg in New Zealand held steady, from 8.5K to 8.6K.
- Across the 11 months ending August 2026, Gothenburg’s estimated Share of Search among hamilton destination restaurants in New Zealand increased from 77.5% to 78.8%.
- Across the 11 months ending August 2026, Gothenburg’s estimated Share of Search among hamilton destination restaurants in New Zealand peaked at 79.7% in March 2026 and was lowest at 68.6% in January 2026.
How did search popularity change for New Zealand hamilton destination restaurants in August 2026?
2 changes
In August 2026, Palate gained estimated Share of Search among hamilton destination restaurants in New Zealand, from 8.4% to 9.2%.
Estimated monthly branded searches for Mr Pickles in New Zealand fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
How is Gothenburg measured?
Brandwave collects information about searches that people make online using Gothenburg’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- gothenburg hamilton
- gothenburg hamilton menu
- gothenburg restaurant
- gothenburg restaurant hamilton nz
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Is Gothenburg your brand?
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