Brandwave

How popular isThyme Square?

In September 2026, people searched for Thyme Square by name about 780 times in New Zealand, about the same as the previous year. These searches made up 5.4% of all New Zealand Hamilton destination restaurant searches, placing Thyme Square fourth out of five restaurants. When we asked both ChatGPT and Google AI Overviews about Hamilton destination restaurants, Thyme Square appeared in three of the four answers and was the joint most recommended of the five.

Search and AI answers in September 2026

Thyme Square is the fourth most searched of 5 competitors and the joint most recommended in AI answers.

  1. GothenburgShare of searches 58.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  2. Mr PicklesShare of searches 25.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. PalateShare of searches 6.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. Thyme SquareShare of searches 5.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. The Green A Chef’s TableShare of searches 3.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
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Top Hamilton destination restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Thyme Square was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Thyme Square is the joint most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thyme Square1st
  2. The Green A Chef’s Table1st
  3. Palate3rd
  4. Gothenburg4th
  5. Mr Pickles–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Palate3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Thyme Square3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Green A Chef’s Table3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gothenburg2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mr Pickles0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Hamilton destination restaurants

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Hamilton destination restaurants compete with Thyme Square?

Thyme Square against Hamilton destination restaurants in New Zealand, by month

Share of searches by month for Gothenburg, Mr Pickles, Palate, Thyme Square, The Green A Chef’s Table. The figures are in the table below the chart.

View monthly share of searches table
MonthGothenburgMr PicklesPalateThyme SquareThe Green A Chef’s Table
Oct 202558.5%27.4%6%5.3%2.7%
Nov 202555.4%29.4%5.4%5.3%4.4%
Dec 202559.4%26.3%6.6%5.7%2.1%
Jan 202650.5%34.2%8%4.2%3.1%
Feb 202658.1%29.1%6.8%3.9%2.2%
Mar 202662.9%25.8%5.7%3.1%2.5%
Apr 202656.8%28.7%6.8%4.7%3%
May 202657.9%25.6%6.1%5.4%5%
Jun 202657.4%26.2%7.2%5.2%3.9%
Jul 202659.7%26.8%6.4%3.6%3.5%
Aug 202660.2%26%7%3.4%3.4%
Sep 202658.9%25.5%6.9%5.4%3.3%

  1. 1.Gothenburg

    58.9%

    Held 1st. 8.5K estimated branded searches, -0.12% vs prior month. Share -1.3 points.

  2. 2.Mr Pickles

    25.5%

    Held 2nd. 3.7K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Palate

    6.9%

    Held 3rd. 1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Thyme Square

    5.4%

    Moved from 5th to 4th. 780 estimated branded searches, +62.5% vs prior month. Share +2 points.

  5. 5.The Green A Chef’s Table

    3.3%

    Moved from 4th to 5th. 480 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Thyme Square and its closest rivals

Every comparison with Thyme Square

4 comparisons

How has branded search demand for Thyme Square changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Thyme Square in New Zealand held steady at 780.
  • Across the 12 months ending September 2026, Thyme Square’s share of searches among Hamilton destination restaurants in New Zealand peaked at 5.7% in December 2025 and was lowest at 3.1% in March 2026.

How did search popularity change for New Zealand Hamilton destination restaurants in September 2026?

5 changes

  1. In September 2026, Thyme Square overtook The Green A Chef’s Table to rank 4th among Hamilton destination restaurants in New Zealand, with 5.4% of the searches.

  2. In September 2026, Gothenburg lost share of searches among Hamilton destination restaurants in New Zealand, from 60.2% to 58.9%.

  3. In September 2026, Mr Pickles lost share of searches among Hamilton destination restaurants in New Zealand, from 26% to 25.5%.

  4. The Green A Chef’s Table’s share of searches among Hamilton destination restaurants in New Zealand has lost ground for 3 months in a row, from 3.9% to 3.3% in September 2026.

  5. Estimated monthly branded searches for Palate in New Zealand rose 13.6% over 12 measured months, from 880 to 1K in September 2026.

How are Thyme Square’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Thyme Square’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • thyme square
  • thyme square hamilton

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How the Brand Demand Index is measured

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