How popular isGothenburg?
In September 2026, people searched for Gothenburg by name about 8,540 times in New Zealand, about the same as the previous year. These searches made up 58.9% of all New Zealand Hamilton destination restaurant searches, placing Gothenburg first out of five restaurants. When we asked both ChatGPT and Google AI Overviews about Hamilton destination restaurants, Gothenburg appeared in two of the four answers and was the fourth most recommended of the five.
Gothenburg is the most searched of 5 competitors and the fourth most recommended in AI answers.
GothenburgShare of searches 58.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
Mr PicklesShare of searches 25.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
PalateShare of searches 6.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
Thyme SquareShare of searches 5.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
The Green A Chef’s TableShare of searches 3.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
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Top Hamilton destination restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Gothenburg was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Gothenburg is the fourth most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Palate3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Thyme Square3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- The Green A Chef’s Table3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Gothenburg2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mr Pickles0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Hamilton destination restaurants
4 answers
Asked ChatGPT
“Which destination restaurant should I go to in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best destination restaurants in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best destination restaurant in Hamilton, New Zealand for a meal out?”
Searched Google, AI Overview
“hamilton restaurants nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hamilton fine dining”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Hamilton destination restaurants compete with Gothenburg?
Share of searches by month for Gothenburg, Mr Pickles, Palate, Thyme Square, The Green A Chef’s Table. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gothenburg | Mr Pickles | Palate | Thyme Square | The Green A Chef’s Table |
|---|---|---|---|---|---|
| Oct 2025 | 58.5% | 27.4% | 6% | 5.3% | 2.7% |
| Nov 2025 | 55.4% | 29.4% | 5.4% | 5.3% | 4.4% |
| Dec 2025 | 59.4% | 26.3% | 6.6% | 5.7% | 2.1% |
| Jan 2026 | 50.5% | 34.2% | 8% | 4.2% | 3.1% |
| Feb 2026 | 58.1% | 29.1% | 6.8% | 3.9% | 2.2% |
| Mar 2026 | 62.9% | 25.8% | 5.7% | 3.1% | 2.5% |
| Apr 2026 | 56.8% | 28.7% | 6.8% | 4.7% | 3% |
| May 2026 | 57.9% | 25.6% | 6.1% | 5.4% | 5% |
| Jun 2026 | 57.4% | 26.2% | 7.2% | 5.2% | 3.9% |
| Jul 2026 | 59.7% | 26.8% | 6.4% | 3.6% | 3.5% |
| Aug 2026 | 60.2% | 26% | 7% | 3.4% | 3.4% |
| Sep 2026 | 58.9% | 25.5% | 6.9% | 5.4% | 3.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.9% | 8.5K | -0.12% | -1.3 points | |
| 2, held 2nd | 25.5% | 3.7K | 0% | -0.5 points | |
| 3, held 3rd | 6.9% | 1K | 0% | -0.1 points | |
| 4, moved from 5th to 4th | 5.4% | 780 | +62.5% | +2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3.3% | 480 | 0% | -0.1 pointsmoved from 4th to 5th |
58.9%
Held 1st. 8.5K estimated branded searches, -0.12% vs prior month. Share -1.3 points.
25.5%
Held 2nd. 3.7K estimated branded searches, 0% vs prior month. Share -0.5 points.
3.
Palate6.9%
Held 3rd. 1K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.4%
Moved from 5th to 4th. 780 estimated branded searches, +62.5% vs prior month. Share +2 points.
3.3%
Moved from 4th to 5th. 480 estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare popularity between Gothenburg and its closest rivals
Every comparison with Gothenburg
4 comparisons
How has branded search demand for Gothenburg changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Gothenburg in New Zealand held steady at 8.5K.
- Across the 12 months ending September 2026, Gothenburg’s share of searches among Hamilton destination restaurants in New Zealand peaked at 62.9% in March 2026 and was lowest at 50.5% in January 2026.
How did search popularity change for New Zealand Hamilton destination restaurants in September 2026?
5 changes
In September 2026, Thyme Square overtook The Green A Chef’s Table to rank 4th among Hamilton destination restaurants in New Zealand, with 5.4% of the searches.
In September 2026, Gothenburg lost share of searches among Hamilton destination restaurants in New Zealand, from 60.2% to 58.9%.
In September 2026, Mr Pickles lost share of searches among Hamilton destination restaurants in New Zealand, from 26% to 25.5%.
The Green A Chef’s Table’s share of searches among Hamilton destination restaurants in New Zealand has lost ground for 3 months in a row, from 3.9% to 3.3% in September 2026.
Estimated monthly branded searches for Palate in New Zealand rose 13.6% over 12 measured months, from 880 to 1K in September 2026.
How are Gothenburg’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Gothenburg’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- gothenburg hamilton
- gothenburg hamilton menu
- gothenburg restaurant
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