Gothenburg vs Mr Pickles:Which is more popular by branded search in New Zealand?
In August 2026, Gothenburg had more branded searches than Mr Pickles among hamilton destination restaurants in New Zealand. Gothenburg was estimated to have 8.6K branded searches compared to Mr Pickles’ 1.3K, and held a 78.8% Share of Search versus Mr Pickles’ 12%.
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Which is more popular in search, Gothenburg or Mr Pickles?
Compare restaurants diners can choose between for a meal out in Hamilton, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gothenburg, Mr Pickles. The figures are in the table below the chart.
View monthly share of search table
| Month | Gothenburg | Mr Pickles | Palate |
|---|---|---|---|
| Oct 2025 | 77.5% | 14.5% | 8% |
| Nov 2025 | 76.5% | 16.1% | 7.4% |
| Dec 2025 | 77.7% | 13.7% | 8.6% |
| Jan 2026 | 68.6% | 20.5% | 10.9% |
| Feb 2026 | 74.8% | 16.5% | 8.7% |
| Mar 2026 | 79.7% | 13.1% | 7.2% |
| Apr 2026 | 77.2% | 13.6% | 9.2% |
| May 2026 | 79.5% | 12.2% | 8.3% |
| Jun 2026 | 76.3% | 14.1% | 9.6% |
| Jul 2026 | 79.1% | 12.5% | 8.4% |
| Aug 2026 | 78.8% | 12% | 9.2% |
| Sep 2026 | — | — | — |
How has the Gothenburg and Mr Pickles comparison changed over the last 12 months?
3 findings
- Gothenburg was ahead of Mr Pickles in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gothenburg’s estimated Share of Search among hamilton destination restaurants in New Zealand moved from 77.5% to 78.8%, and its estimated monthly branded searches moved from 8.5K to 8.6K.
- Across the 11 months ending August 2026, Mr Pickles’ estimated Share of Search among hamilton destination restaurants in New Zealand moved from 14.5% to 12%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
How did search popularity change for New Zealand hamilton destination restaurants in August 2026?
1 change
Estimated monthly branded searches for Mr Pickles in New Zealand fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Gothenburg’s and Mr Pickles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gothenburg
4 branded search terms
- gothenburg hamilton
- gothenburg hamilton menu
- gothenburg restaurant
- gothenburg restaurant hamilton nz
Mr Pickles
1 branded search term
- mr pickles hamilton
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.