How popular isMr Pickles in search?
In August 2026, there were an estimated 1.3K branded searches for Mr Pickles in New Zealand which is down 18.8% over the last 11 months. Mr Pickles holds 12% estimated Share of Search among New Zealand hamilton destination restaurants and is ranked 2nd of 3 competitors for search popularity.
Gothenburg78.8%
Mr Pickles12%
Palate9.2%
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Which hamilton destination restaurants compete with Mr Pickles?
Share of Search by month for Gothenburg, Mr Pickles, Palate. The figures are in the table below the chart.
View monthly share of search table
| Month | Gothenburg | Mr Pickles | Palate |
|---|---|---|---|
| Oct 2025 | 77.5% | 14.5% | 8% |
| Nov 2025 | 76.5% | 16.1% | 7.4% |
| Dec 2025 | 77.7% | 13.7% | 8.6% |
| Jan 2026 | 68.6% | 20.5% | 10.9% |
| Feb 2026 | 74.8% | 16.5% | 8.7% |
| Mar 2026 | 79.7% | 13.1% | 7.2% |
| Apr 2026 | 77.2% | 13.6% | 9.2% |
| May 2026 | 79.5% | 12.2% | 8.3% |
| Jun 2026 | 76.3% | 14.1% | 9.6% |
| Jul 2026 | 79.1% | 12.5% | 8.4% |
| Aug 2026 | 78.8% | 12% | 9.2% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.8% | 8.6K | +3.8% | -0.3 points | |
| 2, held 2nd | 12% | 1.3K | 0% | -0.5 points | |
| 3, held 3rd | 9.2% | 1K | +13.6% | +0.8 points |
78.8%
held 1st · 8.6K estimated branded searches · +3.8% vs prior month · -0.3 points
12%
held 2nd · 1.3K estimated branded searches · 0% vs prior month · -0.5 points
3.
Palate9.2%
held 3rd · 1K estimated branded searches · +13.6% vs prior month · +0.8 points
Compare search popularity between Mr Pickles and its closest rivals
How has branded search demand for Mr Pickles changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mr Pickles in New Zealand fell from 1.6K to 1.3K.
- Across the 11 months ending August 2026, Mr Pickles’ estimated Share of Search among hamilton destination restaurants in New Zealand decreased from 14.5% to 12%.
- Across the 11 months ending August 2026, Mr Pickles’ estimated Share of Search among hamilton destination restaurants in New Zealand peaked at 20.5% in January 2026 and was lowest at 12% in August 2026.
How did search popularity change for New Zealand hamilton destination restaurants in August 2026?
2 changes
In August 2026, Palate gained estimated Share of Search among hamilton destination restaurants in New Zealand, from 8.4% to 9.2%.
Estimated monthly branded searches for Mr Pickles in New Zealand fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
How is Mr Pickles measured?
Brandwave collects information about searches that people make online using Mr Pickles’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- mr pickles hamilton
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Is Mr Pickles your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.