Brandwave

How popular isMr Pickles?

In September 2026, people searched for Mr Pickles by name about 3,700 times in New Zealand, a 7.5% decrease from the previous year. These searches made up 25.5% of all New Zealand Hamilton destination restaurant searches, placing Mr Pickles second out of five restaurants. When we asked both ChatGPT and Google AI Overviews about Hamilton destination restaurants, Mr Pickles did not appear in any of the answers.

Search and AI answers in September 2026

Mr Pickles is the second most searched of 5 competitors and not listed in any AI answer.

  1. GothenburgShare of searches 58.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  2. Mr PicklesShare of searches 25.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. PalateShare of searches 6.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. Thyme SquareShare of searches 5.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. The Green A Chef’s TableShare of searches 3.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
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Top Hamilton destination restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mr Pickles did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thyme Square1st
  2. The Green A Chef’s Table1st
  3. Palate3rd
  4. Gothenburg4th
  5. Mr Pickles–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Palate3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Thyme Square3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Green A Chef’s Table3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gothenburg2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mr Pickles0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Hamilton destination restaurants

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Hamilton destination restaurants compete with Mr Pickles?

Mr Pickles against Hamilton destination restaurants in New Zealand, by month

Share of searches by month for Gothenburg, Mr Pickles, Palate, Thyme Square, The Green A Chef’s Table. The figures are in the table below the chart.

View monthly share of searches table
MonthGothenburgMr PicklesPalateThyme SquareThe Green A Chef’s Table
Oct 202558.5%27.4%6%5.3%2.7%
Nov 202555.4%29.4%5.4%5.3%4.4%
Dec 202559.4%26.3%6.6%5.7%2.1%
Jan 202650.5%34.2%8%4.2%3.1%
Feb 202658.1%29.1%6.8%3.9%2.2%
Mar 202662.9%25.8%5.7%3.1%2.5%
Apr 202656.8%28.7%6.8%4.7%3%
May 202657.9%25.6%6.1%5.4%5%
Jun 202657.4%26.2%7.2%5.2%3.9%
Jul 202659.7%26.8%6.4%3.6%3.5%
Aug 202660.2%26%7%3.4%3.4%
Sep 202658.9%25.5%6.9%5.4%3.3%

  1. 1.Gothenburg

    58.9%

    Held 1st. 8.5K estimated branded searches, -0.12% vs prior month. Share -1.3 points.

  2. 2.Mr Pickles

    25.5%

    Held 2nd. 3.7K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Palate

    6.9%

    Held 3rd. 1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Thyme Square

    5.4%

    Moved from 5th to 4th. 780 estimated branded searches, +62.5% vs prior month. Share +2 points.

  5. 5.The Green A Chef’s Table

    3.3%

    Moved from 4th to 5th. 480 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Mr Pickles and its closest rivals

Every comparison with Mr Pickles

4 comparisons

How has branded search demand for Mr Pickles changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mr Pickles in New Zealand fell from 4K to 3.7K.
  • Across the 12 months ending September 2026, Mr Pickles’ share of searches among Hamilton destination restaurants in New Zealand decreased from 27.4% to 25.5%.
  • Across the 12 months ending September 2026, Mr Pickles’ share of searches among Hamilton destination restaurants in New Zealand peaked at 34.2% in January 2026 and was lowest at 25.5% in September 2026.

How did search popularity change for New Zealand Hamilton destination restaurants in September 2026?

5 changes

  1. In September 2026, Thyme Square overtook The Green A Chef’s Table to rank 4th among Hamilton destination restaurants in New Zealand, with 5.4% of the searches.

  2. In September 2026, Gothenburg lost share of searches among Hamilton destination restaurants in New Zealand, from 60.2% to 58.9%.

  3. In September 2026, Mr Pickles lost share of searches among Hamilton destination restaurants in New Zealand, from 26% to 25.5%.

  4. The Green A Chef’s Table’s share of searches among Hamilton destination restaurants in New Zealand has lost ground for 3 months in a row, from 3.9% to 3.3% in September 2026.

  5. Estimated monthly branded searches for Palate in New Zealand rose 13.6% over 12 measured months, from 880 to 1K in September 2026.

How are Mr Pickles’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mr Pickles’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mr pickles
  • mr pickles hamilton

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How the Brand Demand Index is measured

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