Palate vs Thyme Square:Which is more popular?
In September 2026, Palate had more branded searches than Thyme Square among Hamilton destination restaurants in New Zealand. Palate had about 1,000 branded searches, while Thyme Square had 780. Palate made up 6.9% of all Hamilton destination restaurant searches we track, and Thyme Square accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about Hamilton destination restaurants, Palate and Thyme Square each appeared in three of the four answers. Thyme Square was mentioned before Palate in two out of three answers.
Who do people search for more?
Palate, about 28% more searches than Thyme Square
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Thyme Square, named ahead of Palate in 2 of 3 answers
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Top Hamilton destination restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Palate was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Thyme Square was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Thyme Square was listed before Palate in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Palate3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Thyme Square3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
The Green A Chef’s Table3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Gothenburg2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mr Pickles0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Hamilton destination restaurants
4 answers
Asked ChatGPT
“Which destination restaurant should I go to in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best destination restaurants in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best destination restaurant in Hamilton, New Zealand for a meal out?”
Searched Google, AI Overview
“hamilton restaurants nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hamilton fine dining”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Palate or Thyme Square more popular in search?
This chart shows how often people search Google for Palate and Thyme Square by name. Each line represents a brand's share of searches for all five Hamilton destination restaurants we track, month by month, from searches in New Zealand.
Share of searches by month for Palate, Thyme Square. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gothenburg | Mr Pickles | Palate | Thyme Square | The Green A Chef’s Table |
|---|---|---|---|---|---|
| Oct 2025 | 58.5% | 27.4% | 6% | 5.3% | 2.7% |
| Nov 2025 | 55.4% | 29.4% | 5.4% | 5.3% | 4.4% |
| Dec 2025 | 59.4% | 26.3% | 6.6% | 5.7% | 2.1% |
| Jan 2026 | 50.5% | 34.2% | 8% | 4.2% | 3.1% |
| Feb 2026 | 58.1% | 29.1% | 6.8% | 3.9% | 2.2% |
| Mar 2026 | 62.9% | 25.8% | 5.7% | 3.1% | 2.5% |
| Apr 2026 | 56.8% | 28.7% | 6.8% | 4.7% | 3% |
| May 2026 | 57.9% | 25.6% | 6.1% | 5.4% | 5% |
| Jun 2026 | 57.4% | 26.2% | 7.2% | 5.2% | 3.9% |
| Jul 2026 | 59.7% | 26.8% | 6.4% | 3.6% | 3.5% |
| Aug 2026 | 60.2% | 26% | 7% | 3.4% | 3.4% |
| Sep 2026 | 58.9% | 25.5% | 6.9% | 5.4% | 3.3% |
How has the Palate and Thyme Square comparison changed over the last 12 months?
3 findings
- Palate was ahead of Thyme Square in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Palate’s share of searches among Hamilton destination restaurants in New Zealand moved from 6% to 6.9%, and its estimated monthly branded searches moved from 880 to 1K.
- Across the 12 months ending September 2026, Thyme Square’s share of searches among Hamilton destination restaurants in New Zealand moved from 5.3% to 5.4%, and its estimated monthly branded searches held steady at 780.
How did search popularity change for New Zealand Hamilton destination restaurants in September 2026?
2 changes
In September 2026, Thyme Square overtook The Green A Chef’s Table to rank 4th among Hamilton destination restaurants in New Zealand, with 5.4% of the searches.
Estimated monthly branded searches for Palate in New Zealand rose 13.6% over 12 measured months, from 880 to 1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Palate’s and Thyme Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Palate
1 branded search term
- palate hamilton
Thyme Square
2 branded search terms
- thyme square
- thyme square hamilton
Other head-to-heads among Hamilton destination restaurants
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