Gothenburg vs Palate:Which is more popular?
In September 2026, Gothenburg had more branded searches than Palate among Hamilton destination restaurants in New Zealand. Gothenburg had about 8,540 branded searches, while Palate had 1,000. Gothenburg made up 58.9% of all Hamilton destination restaurant searches we track, and Palate accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about Hamilton destination restaurants, Palate appeared in three of the four answers and Gothenburg in two. Palate was mentioned before Gothenburg in two out of three answers.
Who do people search for more?
Gothenburg, about 9 searches for every 1 for Palate
Who does AI mention more?
Palate, mentioned in 3 of 4 answers, Gothenburg in 2
Who does AI recommend more?
Palate, named ahead of Gothenburg in 2 of 3 answers
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Top Hamilton destination restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Palate was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Gothenburg was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Palate was listed before Gothenburg in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Palate3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Thyme Square3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
The Green A Chef’s Table3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Gothenburg2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mr Pickles0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Hamilton destination restaurants
4 answers
Asked ChatGPT
“Which destination restaurant should I go to in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best destination restaurants in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best destination restaurant in Hamilton, New Zealand for a meal out?”
Searched Google, AI Overview
“hamilton restaurants nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hamilton fine dining”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Gothenburg or Palate more popular in search?
This chart shows how often people search Google for Gothenburg and Palate by name. Each line represents a brand's share of searches for all five Hamilton destination restaurants we track, month by month, from searches in New Zealand.
Share of searches by month for Gothenburg, Palate. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gothenburg | Mr Pickles | Palate | Thyme Square | The Green A Chef’s Table |
|---|---|---|---|---|---|
| Oct 2025 | 58.5% | 27.4% | 6% | 5.3% | 2.7% |
| Nov 2025 | 55.4% | 29.4% | 5.4% | 5.3% | 4.4% |
| Dec 2025 | 59.4% | 26.3% | 6.6% | 5.7% | 2.1% |
| Jan 2026 | 50.5% | 34.2% | 8% | 4.2% | 3.1% |
| Feb 2026 | 58.1% | 29.1% | 6.8% | 3.9% | 2.2% |
| Mar 2026 | 62.9% | 25.8% | 5.7% | 3.1% | 2.5% |
| Apr 2026 | 56.8% | 28.7% | 6.8% | 4.7% | 3% |
| May 2026 | 57.9% | 25.6% | 6.1% | 5.4% | 5% |
| Jun 2026 | 57.4% | 26.2% | 7.2% | 5.2% | 3.9% |
| Jul 2026 | 59.7% | 26.8% | 6.4% | 3.6% | 3.5% |
| Aug 2026 | 60.2% | 26% | 7% | 3.4% | 3.4% |
| Sep 2026 | 58.9% | 25.5% | 6.9% | 5.4% | 3.3% |
How has the Gothenburg and Palate comparison changed over the last 12 months?
3 findings
- Gothenburg was ahead of Palate in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gothenburg’s share of searches among Hamilton destination restaurants in New Zealand moved from 58.5% to 58.9%, and its estimated monthly branded searches held steady at 8.5K.
- Across the 12 months ending September 2026, Palate’s share of searches among Hamilton destination restaurants in New Zealand moved from 6% to 6.9%, and its estimated monthly branded searches moved from 880 to 1K.
How did search popularity change for New Zealand Hamilton destination restaurants in September 2026?
2 changes
In September 2026, Gothenburg lost share of searches among Hamilton destination restaurants in New Zealand, from 60.2% to 58.9%.
Estimated monthly branded searches for Palate in New Zealand rose 13.6% over 12 measured months, from 880 to 1K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Gothenburg’s and Palate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gothenburg
3 branded search terms
- gothenburg hamilton
- gothenburg hamilton menu
- gothenburg restaurant
Palate
1 branded search term
- palate hamilton
Other head-to-heads among Hamilton destination restaurants
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