Gisborne insurance brokers in New Zealand:Which brands are most popular in search?
In August 2026, Emerre & Hathaway was the most searched among gisborne insurance brokers in New Zealand, with an estimated 120 branded searches and 66.7% estimated Share of Search within this set.
Follow gisborne insurance brokers and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare Gisborne insurance brokers using branded searches made in Gisborne. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Emerre & Hathaway, Gisborne Financial Services, Rothbury, ABC Insurance. The figures are in the table below the chart.
View monthly share of search table
| Month | Emerre & Hathaway | Gisborne Financial Services | Rothbury | ABC Insurance | The Insurance Collective |
|---|---|---|---|---|---|
| Oct 2025 | 83.3% | 8.3% | 8.3% | 0% | — |
| Nov 2025 | 76.5% | 17.6% | 5.9% | 0% | — |
| Dec 2025 | 75% | 16.7% | 8.3% | 0% | — |
| Jan 2026 | 80% | 13.3% | 6.7% | 0% | — |
| Feb 2026 | 75% | 18.8% | 6.3% | 0% | — |
| Mar 2026 | 76.5% | 17.6% | 5.9% | 0% | — |
| Apr 2026 | 85.7% | 7.1% | 7.1% | 0% | — |
| May 2026 | 76.5% | 11.8% | 11.8% | 0% | — |
| Jun 2026 | 81.3% | 12.5% | 6.3% | 0% | — |
| Jul 2026 | 78.6% | 14.3% | 7.1% | 0% | — |
| Aug 2026 | 66.7% | 16.7% | 11.1% | 5.6% | — |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.7% | 120 | +9.1% | -11.9 points | |
| 2, held 2nd | 16.7% | 30 | +50% | +2.4 points | |
| 3, held 3rd | 11.1% | 20 | +100% | +4 points | |
| 4, held 4th | 5.6% | 10 | — | +5.6 points | |
| —, not measured this month | — | — | — | — |
66.7%
held 1st · 120 estimated branded searches · +9.1% vs prior month · -11.9 points
16.7%
held 2nd · 30 estimated branded searches · +50% vs prior month · +2.4 points
3.
Rothbury11.1%
held 3rd · 20 estimated branded searches · +100% vs prior month · +4 points
5.6%
held 4th · 10 estimated branded searches · — vs prior month · +5.6 points
not measured this month · — estimated branded searches · — vs prior month · —
Compare search popularity between leading brands
Emerre & Hathaway vs Gisborne Financial Services: compare search popularity- Emerre & Hathaway vs Rothbury: compare search popularity
Emerre & Hathaway vs ABC Insurance: compare search popularity- Gisborne Financial Services vs Rothbury: compare search popularity
- Gisborne Financial Services vs ABC Insurance: compare search popularity
- Rothbury vs ABC Insurance: compare search popularity
- Compare any of these brands
Which brand is most popular in search among gisborne insurance brokers in New Zealand?
4 brands
In August 2026, Emerre & Hathaway was the most searched among gisborne insurance brokers in New Zealand, with an estimated 120 branded searches and 66.7% estimated Share of Search within this set. Gisborne Financial Services is in 2nd place, 50 percentage points behind at 16.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Emerre & Hathaway | 83.3% → 66.7% | 85.7%Apr 2026 | 66.7%Aug 2026 | 1st |
| Gisborne Financial Services | 8.3% → 16.7% | 18.8%Feb 2026 | 7.1%Apr 2026 | 2nd |
| Rothbury | 8.3% → 11.1% | 11.8%May 2026 | 5.9%Nov 2025 | 3rd |
| ABC Insurance | 0% → 5.6% | 5.6%Aug 2026 | 0%Oct 2025 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Emerre & Hathaway’s estimated Share of Search among gisborne insurance brokers in New Zealand decreased from 83.3% to 66.7%.
- Across the 11 months ending August 2026, Gisborne Financial Services’ estimated Share of Search among gisborne insurance brokers in New Zealand increased from 8.3% to 16.7%.
- Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among gisborne insurance brokers in New Zealand increased from 8.3% to 11.1%.
- Across the 11 months ending August 2026, ABC Insurance’s estimated Share of Search among gisborne insurance brokers in New Zealand increased from 0% to 5.6%.
- Across the 11 months ending August 2026, Emerre & Hathaway’s estimated Share of Search among gisborne insurance brokers in New Zealand peaked at 85.7% in April 2026 and was lowest at 66.7% in August 2026.
- Across the 11 months ending August 2026, Gisborne Financial Services’ estimated Share of Search among gisborne insurance brokers in New Zealand peaked at 18.8% in February 2026 and was lowest at 7.1% in April 2026.
- Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among gisborne insurance brokers in New Zealand peaked at 11.8% in May 2026 and was lowest at 5.9% in November 2025.
- Across the 11 months ending August 2026, The Insurance Collective held steady: its estimated Share of Search among gisborne insurance brokers in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand gisborne insurance brokers in August 2026?
4 changes
In August 2026, ABC Insurance gained estimated Share of Search among gisborne insurance brokers in New Zealand, from 0% to 5.6%.
In August 2026, Rothbury gained estimated Share of Search among gisborne insurance brokers in New Zealand, from 7.1% to 11.1%.
In August 2026, Gisborne Financial Services gained estimated Share of Search among gisborne insurance brokers in New Zealand, from 14.3% to 16.7%.
In August 2026, Emerre & Hathaway lost estimated Share of Search among gisborne insurance brokers in New Zealand, from 78.6% to 66.7%.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.