ABC Insurance vs Emerre & Hathaway:Which is more popular by branded search in New Zealand?
In August 2026, Emerre & Hathaway had more branded searches than ABC Insurance among gisborne insurance brokers in New Zealand. Emerre & Hathaway was estimated to have 170 branded searches compared to ABC Insurance’s 20, and held a 7.9% Share of Search versus ABC Insurance’s 0.93%.
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Which is more popular in search, ABC Insurance or Emerre & Hathaway?
Compare Gisborne insurance brokers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Emerre & Hathaway, ABC Insurance. The figures are in the table below the chart.
View monthly share of search table
| Month | Rothbury | Emerre & Hathaway | Gisborne Financial Services | The Insurance Collective | ABC Insurance |
|---|---|---|---|---|---|
| Oct 2025 | 89.7% | 8.7% | 0.79% | 0.4% | 0.4% |
| Nov 2025 | 85% | 10.3% | 3.9% | 0.43% | 0.43% |
| Dec 2025 | 86.6% | 9.1% | 1.6% | 2.2% | 0.54% |
| Jan 2026 | 84.3% | 10.3% | 1.3% | 3.1% | 0.9% |
| Feb 2026 | 86% | 9% | 1.8% | 2.3% | 0.9% |
| Mar 2026 | 87.1% | 9% | 1.6% | 1.6% | 0.78% |
| Apr 2026 | 89% | 8.7% | 0.91% | 0.46% | 0.91% |
| May 2026 | 87.4% | 9.4% | 0.9% | 1.3% | 0.9% |
| Jun 2026 | 84.1% | 11.2% | 1.7% | 1.3% | 1.7% |
| Jul 2026 | 86.2% | 9.3% | 1.3% | 2.2% | 0.89% |
| Aug 2026 | 86.9% | 7.9% | 2.3% | 1.9% | 0.93% |
| Sep 2026 | — | — | — | — | — |
How has the ABC Insurance and Emerre & Hathaway comparison changed over the last 12 months?
3 findings
- Emerre & Hathaway was ahead of ABC Insurance in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ABC Insurance’s estimated Share of Search among gisborne insurance brokers in New Zealand moved from 0.4% to 0.93%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 11 months ending August 2026, Emerre & Hathaway’s estimated Share of Search among gisborne insurance brokers in New Zealand moved from 8.7% to 7.9%, and its estimated monthly branded searches moved from 220 to 170.
How did search popularity change for New Zealand gisborne insurance brokers in August 2026?
2 changes
In August 2026, Emerre & Hathaway lost estimated Share of Search among gisborne insurance brokers in New Zealand, from 9.3% to 7.9%.
Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ABC Insurance’s and Emerre & Hathaway’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ABC Insurance
2 branded search terms
- abc insurance
- abcinsurance
Emerre & Hathaway
3 branded search terms
- emerre & hathaway
- emerre and hathaway
- emerre and hathaway gisborne
Put your own brand in this comparison
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