Brandwave

Loan Market vs Mortgage IQ:Which is more popular?

In September 2026, Loan Market had more branded searches than Mortgage IQ among Christchurch mortgage advisers in New Zealand. Loan Market had about 280 branded searches, while Mortgage IQ had 10. Loan Market made up 19% of all Christchurch mortgage adviser searches we track, and Mortgage IQ accounted for 0.68%. When we asked ChatGPT and Google AI Overviews about Christchurch mortgage advisers, Loan Market appeared in two of the three answers and Mortgage IQ in none.

Among Christchurch mortgage advisers in New Zealand in September 2026

Who do people search for more?

Loan Market, about 28 searches for every 1 for Mortgage IQ

Loan Market 280 searchesMortgage IQ 10 searches

Who does AI mention more?

Loan Market, mentioned in 2 of 3 answers, Mortgage IQ in 0

Loan Market in 2 of 3Mortgage IQ in 0 of 3

Who does AI recommend more?

Loan Market, the only one of the two named

Loan Market first in 2Mortgage IQ never named

Follow Loan Market vs Mortgage IQ and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Christchurch mortgage advisers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Loan Market was mentioned in two out of three: in two of the three ChatGPT answers. Mortgage IQ did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rayen & Wood Financial Services1st
  2. Squirrel2nd
  3. Loan Market3rd
  4. NZHL–
  5. Tony Mounce Mortgages–
  6. Fortress Mortgages–
  7. Adair Mortgages–
  8. Mortgage IQ–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Christchurch mortgage advisers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Loan Market or Mortgage IQ more popular in search?

This chart shows how often people search Google for Loan Market and Mortgage IQ by name. Each line represents a brand's share of searches for all eight Christchurch mortgage advisers we track, month by month, from searches in New Zealand.

Loan Market and Mortgage IQ among Christchurch mortgage advisers in New Zealand, by month

Share of searches by month for Loan Market, Mortgage IQ. The figures are in the table below the chart.

View monthly share of searches table
MonthSquirrelNZHLLoan MarketTony Mounce MortgagesFortress MortgagesRayen & Wood Financial ServicesAdair MortgagesMortgage IQ
Oct 202528.6%32.7%19%14.9%0.6%0.6%2.4%1.2%
Nov 202527.9%30.9%18.8%15.2%3%0.61%2.4%1.2%
Dec 202526.4%35.2%18.4%14.4%1.6%0.8%1.6%1.6%
Jan 202629.1%38.8%15.2%12.1%1.2%0.61%1.8%1.2%
Feb 202626.5%33.8%20.5%13.2%2%0.66%2%1.3%
Mar 202625%31%23.8%14.9%1.8%1.2%1.8%0.6%
Apr 202630.1%29.4%16.1%19.6%2.1%0.7%1.4%0.7%
May 202622.8%33.5%22.2%15.8%3.2%0.63%0.63%1.3%
Jun 202626.8%30.4%18.1%15.9%5.1%0.72%1.4%1.4%
Jul 202624%33.8%20.8%14.3%4.5%0.65%1.3%0.65%
Aug 202621.2%26.1%25.5%19.4%5.5%0.61%1.2%0.61%
Sep 202629.9%24.5%19%17%4.8%3.4%0.68%0.68%

How has the Loan Market and Mortgage IQ comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Christchurch mortgage advisers in September 2026?

4 changes

  1. In September 2026, Squirrel overtook NZHL and Loan Market to become the leader among Christchurch mortgage advisers in New Zealand, with 29.9% of the searches.

  2. In September 2026, Rayen & Wood Financial Services overtook Adair Mortgages and Mortgage IQ to rank 6th among Christchurch mortgage advisers in New Zealand, with 3.4% of the searches.

  3. In September 2026, Loan Market lost share of searches among Christchurch mortgage advisers in New Zealand, from 25.5% to 19%.

  4. Estimated monthly branded searches for Mortgage IQ in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Loan Market’s and Mortgage IQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Loan Market

2 branded search terms

  • loan market
  • loan market agile

Mortgage IQ

2 branded search terms

  • mortgage iq
  • mortgageiq

How the Brand Demand Index is measured

Other head-to-heads among Christchurch mortgage advisers

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free