Brandwave

Shakespeare Orthodontics vs The Tooth Company:Which is more popular?

In September 2026, Shakespeare Orthodontics and The Tooth Company were level in searches among Auckland orthodontic clinics in New Zealand, with an estimated 1.8K branded searches each, at 21.4% and 21% of the total. When we asked ChatGPT and Google AI Overviews about Auckland orthodontic clinics, Shakespeare Orthodontics appeared in two of the three answers and The Tooth Company in none.

Among Auckland orthodontic clinics in New Zealand in September 2026

Who do people search for more?

Shakespeare Orthodontics and The Tooth Company are searched for about as often as each other.

Shakespeare Orthodontics 1.8K searchesThe Tooth Company 1.8K searches

Who does AI mention more?

Shakespeare Orthodontics, mentioned in 2 of 3 answers, The Tooth Company in 0

Shakespeare Orthodontics in 2 of 3The Tooth Company in 0 of 3

Who does AI recommend more?

Shakespeare Orthodontics, the only one of the two named

Shakespeare Orthodontics first in 2The Tooth Company never named

Follow Shakespeare Orthodontics vs The Tooth Company and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Auckland orthodontic clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions, Shakespeare Orthodontics was mentioned in two out of three: in two of the three ChatGPT answers. The Tooth Company did not appear in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland orthodontic clinics

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Shakespeare Orthodontics or The Tooth Company more popular in search?

This chart shows how often people search Google for Shakespeare Orthodontics and The Tooth Company by name. Each line represents a brand's share of searches for all 11 Auckland orthodontic clinics we track, month by month, from searches in New Zealand.

Shakespeare Orthodontics and The Tooth Company among Auckland orthodontic clinics in New Zealand, by month

Share of searches by month for Shakespeare Orthodontics, The Tooth Company. The figures are in the table below the chart.

View monthly share of searches table
MonthShakespeare OrthodonticsThe Tooth CompanyEden OrthodonticsMax and Beresford OrthodontistsDonna Lim OrthodonticsMilk OrthodonticsBachmann OrthodonticsTōtara OrthodontistsZaveri Orthodontic & Periodontic Centre
Oct 202519.3%25.3%13%6.5%11.5%6.3%9.4%7.4%1.4%
Nov 202516.5%23.8%16.5%9.4%11.2%6.1%9.1%6.3%1.1%
Dec 202516%25.6%12.5%10.6%12.5%5.5%8.4%5.9%3%
Jan 202622.1%26%11.7%8.1%9.6%7.9%7.9%5.9%0.93%
Feb 202624.9%22.1%12.2%7.3%10.7%7.2%8.8%5.5%1.3%
Mar 202623.6%19.7%14.1%7.9%10.9%6.4%9.6%6.3%1.5%
Apr 202622.7%20.9%12.7%11.3%11.2%7.5%7.5%5.2%1.1%
May 202622.5%21.2%11.6%8.8%11.6%5.6%10.2%6.8%1.6%
Jun 202622.5%20.6%14.3%8.1%11%7.9%6.5%7.6%1.5%
Jul 202623%21.6%10.5%8.9%11.9%8.6%7%7.2%1.3%
Aug 202620.7%22.8%11.3%8.7%11.3%10%6.7%6.6%1.9%
Sep 202621.4%21%11.8%10.5%10.4%10.4%6.9%6.4%1.3%

How has the Shakespeare Orthodontics and The Tooth Company comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland orthodontic clinics in September 2026?

2 changes

  1. In September 2026, Shakespeare Orthodontics overtook The Tooth Company to become the leader among Auckland orthodontic clinics in New Zealand, with 21.4% of the searches.

  2. In September 2026, The Tooth Company lost share of searches among Auckland orthodontic clinics in New Zealand, from 22.8% to 21%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Shakespeare Orthodontics’ and The Tooth Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Shakespeare Orthodontics

6 branded search terms

  • shakespeare ortho
  • shakespeare orthodontics
  • shakespeare orthodontics epsom
  • shakespeare orthodontics howick
  • shakespeare orthodontics takapuna
  • shakespeare orthodontics warkworth

The Tooth Company

5 branded search terms

  • the tooth company
  • the tooth company britomart
  • the tooth company eastridge
  • the tooth company smales
  • thetoothcompany

How the Brand Demand Index is measured

Other head-to-heads among Auckland orthodontic clinics

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free