Brandwave

Max and Beresford Orthodontists vs Shakespeare Orthodontics:Which is more popular?

In September 2026, Shakespeare Orthodontics had more branded searches than Max and Beresford Orthodontists among Auckland orthodontic clinics in New Zealand. Shakespeare Orthodontics had about 1,820 branded searches, while Max and Beresford Orthodontists had 890. Shakespeare Orthodontics made up 21.4% of all Auckland orthodontic clinic searches we track, and Max and Beresford Orthodontists accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about Auckland orthodontic clinics, Shakespeare Orthodontics appeared in two of the three answers and Max and Beresford Orthodontists in none.

Among Auckland orthodontic clinics in New Zealand in September 2026

Who do people search for more?

Shakespeare Orthodontics, about 2 searches for every 1 for Max and Beresford Orthodontists

Shakespeare Orthodontics 1.8K searchesMax and Beresford Orthodontists 890 searches

Who does AI mention more?

Shakespeare Orthodontics, mentioned in 2 of 3 answers, Max and Beresford Orthodontists in 0

Shakespeare Orthodontics in 2 of 3Max and Beresford Orthodontists in 0 of 3

Who does AI recommend more?

Shakespeare Orthodontics, the only one of the two named

Shakespeare Orthodontics first in 2Max and Beresford Orthodontists never named

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Top Auckland orthodontic clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions, Shakespeare Orthodontics was mentioned in two out of three: in two of the three ChatGPT answers. Max and Beresford Orthodontists did not appear in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland orthodontic clinics

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Max and Beresford Orthodontists or Shakespeare Orthodontics more popular in search?

This chart shows how often people search Google for Max and Beresford Orthodontists and Shakespeare Orthodontics by name. Each line represents a brand's share of searches for all 11 Auckland orthodontic clinics we track, month by month, from searches in New Zealand.

Max and Beresford Orthodontists and Shakespeare Orthodontics among Auckland orthodontic clinics in New Zealand, by month

Share of searches by month for Shakespeare Orthodontics, Max and Beresford Orthodontists. The figures are in the table below the chart.

View monthly share of searches table
MonthShakespeare OrthodonticsThe Tooth CompanyEden OrthodonticsMax and Beresford OrthodontistsDonna Lim OrthodonticsMilk OrthodonticsBachmann OrthodonticsTōtara OrthodontistsZaveri Orthodontic & Periodontic Centre
Oct 202519.3%25.3%13%6.5%11.5%6.3%9.4%7.4%1.4%
Nov 202516.5%23.8%16.5%9.4%11.2%6.1%9.1%6.3%1.1%
Dec 202516%25.6%12.5%10.6%12.5%5.5%8.4%5.9%3%
Jan 202622.1%26%11.7%8.1%9.6%7.9%7.9%5.9%0.93%
Feb 202624.9%22.1%12.2%7.3%10.7%7.2%8.8%5.5%1.3%
Mar 202623.6%19.7%14.1%7.9%10.9%6.4%9.6%6.3%1.5%
Apr 202622.7%20.9%12.7%11.3%11.2%7.5%7.5%5.2%1.1%
May 202622.5%21.2%11.6%8.8%11.6%5.6%10.2%6.8%1.6%
Jun 202622.5%20.6%14.3%8.1%11%7.9%6.5%7.6%1.5%
Jul 202623%21.6%10.5%8.9%11.9%8.6%7%7.2%1.3%
Aug 202620.7%22.8%11.3%8.7%11.3%10%6.7%6.6%1.9%
Sep 202621.4%21%11.8%10.5%10.4%10.4%6.9%6.4%1.3%

How has the Max and Beresford Orthodontists and Shakespeare Orthodontics comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland orthodontic clinics in September 2026?

2 changes

  1. In September 2026, Shakespeare Orthodontics overtook The Tooth Company to become the leader among Auckland orthodontic clinics in New Zealand, with 21.4% of the searches.

  2. In September 2026, Max and Beresford Orthodontists overtook Donna Lim Orthodontics and Milk Orthodontics to rank 4th among Auckland orthodontic clinics in New Zealand, with 10.5% of the searches.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Max and Beresford Orthodontists’ and Shakespeare Orthodontics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Max and Beresford Orthodontists

3 branded search terms

  • max & beresford
  • max and beresford
  • max and beresford orthodontists

Shakespeare Orthodontics

6 branded search terms

  • shakespeare ortho
  • shakespeare orthodontics
  • shakespeare orthodontics epsom
  • shakespeare orthodontics howick
  • shakespeare orthodontics takapuna
  • shakespeare orthodontics warkworth

How the Brand Demand Index is measured

Other head-to-heads among Auckland orthodontic clinics

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