Brandwave

Eden Orthodontics vs Shakespeare Orthodontics:Which is more popular?

In September 2026, Shakespeare Orthodontics had more branded searches than Eden Orthodontics among Auckland orthodontic clinics in New Zealand. Shakespeare Orthodontics had about 1,820 branded searches, while Eden Orthodontics had 1,000. Shakespeare Orthodontics made up 21.4% of all Auckland orthodontic clinic searches we track, and Eden Orthodontics accounted for 11.8%. When we asked ChatGPT and Google AI Overviews about Auckland orthodontic clinics, Eden Orthodontics and Shakespeare Orthodontics each appeared in two of the three answers. Eden Orthodontics was mentioned before Shakespeare Orthodontics in two out of three answers.

Among Auckland orthodontic clinics in New Zealand in September 2026

Who do people search for more?

Shakespeare Orthodontics, about 82% more searches than Eden Orthodontics

Shakespeare Orthodontics 1.8K searchesEden Orthodontics 1K searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Eden Orthodontics in 2 of 3Shakespeare Orthodontics in 2 of 3

Who does AI recommend more?

Eden Orthodontics, named ahead of Shakespeare Orthodontics in 2 of 3 answers

Eden Orthodontics first in 2Shakespeare Orthodontics first in 1

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Top Auckland orthodontic clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions, Eden Orthodontics and Shakespeare Orthodontics were each mentioned in two out of three: in two of the three ChatGPT answers. Eden Orthodontics was listed before Shakespeare Orthodontics in two out of three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland orthodontic clinics

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Eden Orthodontics or Shakespeare Orthodontics more popular in search?

This chart shows how often people search Google for Eden Orthodontics and Shakespeare Orthodontics by name. Each line represents a brand's share of searches for all 11 Auckland orthodontic clinics we track, month by month, from searches in New Zealand.

Eden Orthodontics and Shakespeare Orthodontics among Auckland orthodontic clinics in New Zealand, by month

Share of searches by month for Shakespeare Orthodontics, Eden Orthodontics. The figures are in the table below the chart.

View monthly share of searches table
MonthShakespeare OrthodonticsThe Tooth CompanyEden OrthodonticsMax and Beresford OrthodontistsDonna Lim OrthodonticsMilk OrthodonticsBachmann OrthodonticsTōtara OrthodontistsZaveri Orthodontic & Periodontic Centre
Oct 202519.3%25.3%13%6.5%11.5%6.3%9.4%7.4%1.4%
Nov 202516.5%23.8%16.5%9.4%11.2%6.1%9.1%6.3%1.1%
Dec 202516%25.6%12.5%10.6%12.5%5.5%8.4%5.9%3%
Jan 202622.1%26%11.7%8.1%9.6%7.9%7.9%5.9%0.93%
Feb 202624.9%22.1%12.2%7.3%10.7%7.2%8.8%5.5%1.3%
Mar 202623.6%19.7%14.1%7.9%10.9%6.4%9.6%6.3%1.5%
Apr 202622.7%20.9%12.7%11.3%11.2%7.5%7.5%5.2%1.1%
May 202622.5%21.2%11.6%8.8%11.6%5.6%10.2%6.8%1.6%
Jun 202622.5%20.6%14.3%8.1%11%7.9%6.5%7.6%1.5%
Jul 202623%21.6%10.5%8.9%11.9%8.6%7%7.2%1.3%
Aug 202620.7%22.8%11.3%8.7%11.3%10%6.7%6.6%1.9%
Sep 202621.4%21%11.8%10.5%10.4%10.4%6.9%6.4%1.3%

How has the Eden Orthodontics and Shakespeare Orthodontics comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland orthodontic clinics in September 2026?

2 changes

  1. In September 2026, Shakespeare Orthodontics overtook The Tooth Company to become the leader among Auckland orthodontic clinics in New Zealand, with 21.4% of the searches.

  2. In September 2026, Eden Orthodontics rose from 4th to 3rd among Auckland orthodontic clinics in New Zealand.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Eden Orthodontics’ and Shakespeare Orthodontics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eden Orthodontics

1 branded search term

  • eden orthodontics

Shakespeare Orthodontics

6 branded search terms

  • shakespeare ortho
  • shakespeare orthodontics
  • shakespeare orthodontics epsom
  • shakespeare orthodontics howick
  • shakespeare orthodontics takapuna
  • shakespeare orthodontics warkworth

How the Brand Demand Index is measured

Other head-to-heads among Auckland orthodontic clinics

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