Brandwave

First Focus vs ThinkConcepts:Which is more popular?

In September 2026, First Focus had more branded searches than ThinkConcepts among Auckland IT service providers in New Zealand. First Focus had about 310 branded searches, while ThinkConcepts had 70. First Focus made up 51.7% of all Auckland IT service provider searches we track, and ThinkConcepts accounted for 11.7%. When we asked ChatGPT and Google AI Overviews about Auckland IT service providers, First Focus appeared in three of the five answers and ThinkConcepts in none.

Among Auckland IT service providers in New Zealand in September 2026

Who do people search for more?

First Focus, about 4 searches for every 1 for ThinkConcepts

First Focus 310 searchesThinkConcepts 70 searches

Who does AI mention more?

First Focus, mentioned in 3 of 5 answers, ThinkConcepts in 0

First Focus in 3 of 5ThinkConcepts in 0 of 5

Who does AI recommend more?

First Focus, the only one of the two named

First Focus first in 3ThinkConcepts never named

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Top Auckland IT service providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, First Focus was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ThinkConcepts did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. iT3601st
  2. First Focus2nd
  3. ThinkConcepts–
  4. CodeBlue–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • First Focus3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iT3603 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ThinkConcepts0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CodeBlue0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Auckland IT service providers

5 answers

  • Asked ChatGPT

    “Which IT service provider should I hire in Auckland, New Zealand?”

    1. 1iT360
    2. 2First Focus

  • Asked ChatGPT

    “What are the best IT service providers in Auckland, New Zealand?”

    1. 1iT360
    2. 2First Focus

  • Asked ChatGPT

    “What's the best IT service provider in Auckland, New Zealand for a small business?”

    1. 1iT360
    2. 2First Focus

  • Searched Google, AI Overview

    “it services auckland”

    1. Searched Google, AI Overview

      “managed it services auckland”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

      Is First Focus or ThinkConcepts more popular in search?

      This chart shows how often people search Google for First Focus and ThinkConcepts by name. Each line represents a brand's share of searches for all four Auckland IT service providers we track, month by month, from searches in New Zealand.

      First Focus and ThinkConcepts among Auckland IT service providers in New Zealand, by month

      Share of searches by month for First Focus, ThinkConcepts. The figures are in the table below the chart.

      View monthly share of searches table
      MonthFirst FocusiT360ThinkConceptsCodeBlue
      Oct 20256.7%56.7%30%6.7%
      Nov 20256.7%56.7%30%6.7%
      Dec 20258.3%58.3%29.2%4.2%
      Jan 202610%55%25%10%
      Feb 20267.1%60.7%25%7.1%
      Mar 202616.1%54.8%22.6%6.5%
      Apr 202616.1%54.8%22.6%6.5%
      May 202655.2%31.3%10.4%3%
      Jun 202646.5%32.6%16.3%4.7%
      Jul 202630.4%56.5%8.7%4.3%
      Aug 202640%38.2%16.4%5.5%
      Sep 202651.7%35%11.7%1.7%

      How has the First Focus and ThinkConcepts comparison changed over the last 12 months?

      3 findings

      How did search popularity change for New Zealand Auckland IT service providers in September 2026?

      2 changes

      1. In September 2026, First Focus gained share of searches among Auckland IT service providers in New Zealand, from 40% to 51.7%.

      2. In September 2026, ThinkConcepts lost share of searches among Auckland IT service providers in New Zealand, from 16.4% to 11.7%.

      How are branded searches counted?

      5 search terms

      Brandwave collects information about searches that people make online using First Focus’ and ThinkConcepts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      First Focus

      4 branded search terms

      • first focus
      • first focus core
      • first focus it
      • firstfocus

      ThinkConcepts

      1 branded search term

      • think concepts

      How the Brand Demand Index is measured

      Other head-to-heads among Auckland IT service providers

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