Brandwave

iT360 vs ThinkConcepts:Which is more popular?

In September 2026, iT360 had more branded searches than ThinkConcepts among Auckland IT service providers in New Zealand. iT360 had about 210 branded searches, while ThinkConcepts had 70. iT360 made up 35% of all Auckland IT service provider searches we track, and ThinkConcepts accounted for 11.7%. When we asked ChatGPT and Google AI Overviews about Auckland IT service providers, iT360 appeared in three of the five answers and ThinkConcepts in none.

Among Auckland IT service providers in New Zealand in September 2026

Who do people search for more?

iT360, about 3 searches for every 1 for ThinkConcepts

iT360 210 searchesThinkConcepts 70 searches

Who does AI mention more?

iT360, mentioned in 3 of 5 answers, ThinkConcepts in 0

iT360 in 3 of 5ThinkConcepts in 0 of 5

Who does AI recommend more?

iT360, the only one of the two named

iT360 first in 3ThinkConcepts never named

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Top Auckland IT service providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, iT360 was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ThinkConcepts did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. iT3601st
  2. First Focus2nd
  3. ThinkConcepts–
  4. CodeBlue–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • First Focus3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iT3603 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ThinkConcepts0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CodeBlue0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Auckland IT service providers

5 answers

  • Asked ChatGPT

    “Which IT service provider should I hire in Auckland, New Zealand?”

    1. 1iT360
    2. 2First Focus

  • Asked ChatGPT

    “What are the best IT service providers in Auckland, New Zealand?”

    1. 1iT360
    2. 2First Focus

  • Asked ChatGPT

    “What's the best IT service provider in Auckland, New Zealand for a small business?”

    1. 1iT360
    2. 2First Focus

  • Searched Google, AI Overview

    “it services auckland”

    1. Searched Google, AI Overview

      “managed it services auckland”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

      Is iT360 or ThinkConcepts more popular in search?

      This chart shows how often people search Google for iT360 and ThinkConcepts by name. Each line represents a brand's share of searches for all four Auckland IT service providers we track, month by month, from searches in New Zealand.

      iT360 and ThinkConcepts among Auckland IT service providers in New Zealand, by month

      Share of searches by month for iT360, ThinkConcepts. The figures are in the table below the chart.

      View monthly share of searches table
      MonthFirst FocusiT360ThinkConceptsCodeBlue
      Oct 20256.7%56.7%30%6.7%
      Nov 20256.7%56.7%30%6.7%
      Dec 20258.3%58.3%29.2%4.2%
      Jan 202610%55%25%10%
      Feb 20267.1%60.7%25%7.1%
      Mar 202616.1%54.8%22.6%6.5%
      Apr 202616.1%54.8%22.6%6.5%
      May 202655.2%31.3%10.4%3%
      Jun 202646.5%32.6%16.3%4.7%
      Jul 202630.4%56.5%8.7%4.3%
      Aug 202640%38.2%16.4%5.5%
      Sep 202651.7%35%11.7%1.7%

      How has the iT360 and ThinkConcepts comparison changed over the last 12 months?

      3 findings

      How did search popularity change for New Zealand Auckland IT service providers in September 2026?

      2 changes

      1. In September 2026, ThinkConcepts lost share of searches among Auckland IT service providers in New Zealand, from 16.4% to 11.7%.

      2. In September 2026, iT360 lost share of searches among Auckland IT service providers in New Zealand, from 38.2% to 35%.

      How are branded searches counted?

      3 search terms

      Brandwave collects information about searches that people make online using iT360’s and ThinkConcepts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      iT360

      2 branded search terms

      • it 360
      • it360

      ThinkConcepts

      1 branded search term

      • think concepts

      How the Brand Demand Index is measured

      Other head-to-heads among Auckland IT service providers

      Creator with pink hair and a pink jacket

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