Garmin vs Suunto:Which is more popular?
In September 2026, Suunto had more branded searches than Garmin among dive computer brands in New Zealand. Suunto had about 720 branded searches, while Garmin had 90. Suunto made up 72% of all dive computer brand searches we track, and Garmin accounted for 9%. When we asked ChatGPT and Google AI Overviews about dive computer brands, Suunto appeared in all five answers and Garmin in four. Garmin was mentioned before Suunto in every answer.
Who do people search for more?
Suunto, about 8 searches for every 1 for Garmin
Who does AI mention more?
Suunto, mentioned in every answer we collected
Who does AI recommend more?
Garmin, named ahead of Suunto in every answer
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Top dive computer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Suunto appeared in all five answers. Garmin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Garmin was listed before Suunto in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Suunto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Shearwater5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Garmin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mares3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Scubapro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cressi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dive computer brands
5 answers
Asked ChatGPT
“Which dive computer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dive computer brands in New Zealand?”
Asked ChatGPT
“What's the best dive computer brand in New Zealand for recreational diving?”
Searched Google, AI Overview
“best dive computer”
Searched Google, AI Overview
“dive computer for beginners”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Garmin or Suunto more popular in search?
This chart shows how often people search Google for Garmin and Suunto by name. Each line represents a brand's share of searches for all six dive computer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Suunto, Garmin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Suunto | Garmin | Scubapro | Cressi | Mares | Shearwater |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.3% | 12.5% | 7.1% | 9.8% | 2.7% | 3.6% |
| Nov 2025 | 56.3% | 16.4% | 7.8% | 13.3% | 3.1% | 3.1% |
| Dec 2025 | 49.6% | 17.6% | 10.1% | 14.3% | 4.2% | 4.2% |
| Jan 2026 | 52.2% | 15.2% | 10.9% | 15.2% | 2.9% | 3.6% |
| Feb 2026 | 59% | 14% | 8% | 11% | 4% | 4% |
| Mar 2026 | 63.4% | 15.1% | 8.6% | 7.5% | 2.2% | 3.2% |
| Apr 2026 | 63.4% | 15.1% | 8.6% | 5.4% | 2.2% | 5.4% |
| May 2026 | 65.6% | 10% | 10% | 7.8% | 2.2% | 4.4% |
| Jun 2026 | 62.8% | 11.7% | 10.6% | 7.4% | 2.1% | 5.3% |
| Jul 2026 | 63.2% | 11.8% | 10.5% | 6.6% | 3.9% | 3.9% |
| Aug 2026 | 62.8% | 11.7% | 8.5% | 9.6% | 3.2% | 4.3% |
| Sep 2026 | 72% | 9% | 8% | 7% | 2% | 2% |
How has the Garmin and Suunto comparison changed over the last 12 months?
3 findings
- Suunto was ahead of Garmin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Garmin’s share of searches among dive computer brands in New Zealand moved from 12.5% to 9%, and its estimated monthly branded searches moved from 140 to 90.
- Across the 12 months ending September 2026, Suunto’s share of searches among dive computer brands in New Zealand moved from 64.3% to 72%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for New Zealand dive computer brands in September 2026?
2 changes
In September 2026, Suunto gained share of searches among dive computer brands in New Zealand, from 62.8% to 72%.
In September 2026, Garmin lost share of searches among dive computer brands in New Zealand, from 11.7% to 9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Garmin’s and Suunto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among dive computer brands
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