Brandwave

Ryobi vs Stihl:Which is more popular?

In September 2026, Ryobi had more branded searches than Stihl among chainsaw and outdoor power brands in New Zealand. Ryobi had about 18,200 branded searches, while Stihl had 9,630. Ryobi made up 19.6% of all chainsaw and outdoor power brand searches we track, and Stihl accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about chainsaw and outdoor power brands, Stihl appeared in all five answers and Ryobi in none.

Among chainsaw and outdoor power brands in New Zealand in September 2026

Who do people search for more?

Ryobi, about 89% more searches than Stihl

Ryobi 18.2K searchesStihl 9.6K searches

Who does AI mention more?

Stihl, mentioned in every answer we collected

Stihl in 5 of 5Ryobi in 0 of 5

Who does AI recommend more?

Stihl, the only one of the two named

Stihl first in 4Ryobi never named

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Top chainsaw and outdoor power brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stihl appeared in all five answers. Ryobi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Husqvarna2nd
  3. ECHO3rd
  4. Honda4th
  5. Shindaiwa5th
  6. Makita6th
  7. Ryobi–
  8. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ECHO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shindaiwa2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chainsaw and outdoor power brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Ryobi or Stihl more popular in search?

This chart shows how often people search Google for Ryobi and Stihl by name. Each line represents a brand's share of searches for all eight chainsaw and outdoor power brands we track, month by month, from searches in New Zealand.

Ryobi and Stihl among chainsaw and outdoor power brands in New Zealand, by month

Share of searches by month for Ryobi, Stihl. The figures are in the table below the chart.

View monthly share of searches table
MonthHondaRyobiMakitaStihlHusqvarnaECHOShindaiwaGreenworks
Oct 202543.9%18.1%15.3%10.7%11.3%0.44%0.15%0.09%
Nov 202537.4%23.3%15.3%12.5%10.8%0.46%0.17%0.07%
Dec 202541.2%22.3%14.5%12.1%9.3%0.41%0.14%0.07%
Jan 202645%19.2%14%11.8%9.4%0.42%0.14%0.06%
Feb 202645.3%17%14.7%12.4%9.9%0.49%0.15%0.1%
Mar 202647.7%17.5%13.9%10.6%9.5%0.54%0.18%0.07%
Apr 202643.9%17.9%15.4%11.7%10.3%0.57%0.2%0.11%
May 202645.6%14.5%15.6%13.4%10.2%0.57%0.16%0.08%
Jun 202648.1%14.4%16.2%11.4%9%0.63%0.17%0.11%
Jul 202648.2%14.4%16%11.7%8.9%0.58%0.14%0.11%
Aug 202646.3%16.3%16.7%11.3%8.5%0.68%0.17%0.11%
Sep 202643.5%19.6%17.6%10.4%8.2%0.61%0.12%0.1%

How has the Ryobi and Stihl comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand chainsaw and outdoor power brands in September 2026?

2 changes

  1. In September 2026, Ryobi overtook Makita to rank 2nd among chainsaw and outdoor power brands in New Zealand, with 19.6% of the searches.

  2. In September 2026, Stihl lost share of searches among chainsaw and outdoor power brands in New Zealand, from 11.3% to 10.4%.

How are branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Ryobi’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ryobi

13 branded search terms

  • ryobi
  • ryobi bench saw
  • ryobi blower
  • ryobi chainsaw
  • ryobi electric mower
  • ryobi hand blower
  • ryobi hedge trimmer
  • ryobi lawn mower
  • ryobi line trimmer
  • ryobi nailer
  • ryobi power washers
  • ryobi tool
  • ryobi weed eater

Stihl

9 branded search terms

  • 500i stihl
  • stihl
  • stihl air blower
  • stihl blower
  • stihl brush cutter
  • stihl concrete saw
  • stihl hedge trimmer
  • stihl line trimmer
  • stihl pole saw

How the Brand Demand Index is measured

Other head-to-heads among chainsaw and outdoor power brands

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