Sealord vs Sirena:Which is more popular?
In September 2026, Sealord had more branded searches than Sirena among canned fish brands in New Zealand. Sealord had about 2,890 branded searches, while Sirena had 1,170. Sealord made up 41.9% of all canned fish brand searches we track, and Sirena accounted for 17%. When we asked ChatGPT and Google AI Overviews about canned fish brands, Sealord appeared in four of the five answers and Sirena in none.
Who do people search for more?
Sealord, about 2 searches for every 1 for Sirena
Who does AI mention more?
Sealord, mentioned in 4 of 5 answers, Sirena in 0
Who does AI recommend more?
Sealord, the only one of the two named
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Top canned fish brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sealord was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sirena did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sealord4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
John West4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pams2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Brunswick2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sirena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sole Mare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Greenseas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about canned fish brands
5 answers
Asked ChatGPT
“Which canned fish brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best canned fish brands in New Zealand?”
Asked ChatGPT
“What's the best canned fish brand in New Zealand for everyday meals?”
Searched Google, AI Overview
“best canned fish”
Searched Google, AI Overview
“canned tuna nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Sealord or Sirena more popular in search?
This chart shows how often people search Google for Sealord and Sirena by name. Each line represents a brand's share of searches for all seven canned fish brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sealord, Sirena. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sealord | Sirena | Pams | John West | Brunswick | Sole Mare | Greenseas |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 3.9% | 27.7% | 14.9% | 3.5% | 0% | 0.2% |
| Nov 2025 | 51.9% | 4.8% | 25.6% | 12.9% | 3.8% | 0.48% | 0.48% |
| Dec 2025 | 47.6% | 5% | 29.2% | 12.5% | 4.7% | 0.56% | 0.28% |
| Jan 2026 | 50.6% | 6.8% | 23.3% | 13% | 5.8% | 0.21% | 0.21% |
| Feb 2026 | 52.4% | 5.5% | 23% | 13.5% | 4.9% | 0.44% | 0.22% |
| Mar 2026 | 49.7% | 5.1% | 25.3% | 14.4% | 4.9% | 0.36% | 0.18% |
| Apr 2026 | 51.7% | 4.8% | 19.3% | 16.2% | 7.6% | 0.18% | 0.18% |
| May 2026 | 60.7% | 3.5% | 16.1% | 13.2% | 6.1% | 0.15% | 0.15% |
| Jun 2026 | 55.5% | 4.8% | 16.6% | 14.6% | 8% | 0.32% | 0.16% |
| Jul 2026 | 59.5% | 4.8% | 15.7% | 12.5% | 7.1% | 0.17% | 0.17% |
| Aug 2026 | 51% | 4.6% | 22.6% | 13.4% | 8% | 0.33% | 0.16% |
| Sep 2026 | 41.9% | 17% | 15.5% | 14.7% | 10.7% | 0.15% | 0% |
How has the Sealord and Sirena comparison changed over the last 12 months?
3 findings
- Sealord was ahead of Sirena in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sealord’s share of searches among canned fish brands in New Zealand moved from 49.7% to 41.9%, and its estimated monthly branded searches moved from 2.5K to 2.9K.
- Across the 12 months ending September 2026, Sirena’s share of searches among canned fish brands in New Zealand moved from 3.9% to 17%, and its estimated monthly branded searches moved from 200 to 1.2K.
How did search popularity change for New Zealand canned fish brands in September 2026?
2 changes
In September 2026, Sirena overtook Pams and 2 others to rank 2nd among canned fish brands in New Zealand, with 17% of the searches.
In September 2026, Sealord lost share of searches among canned fish brands in New Zealand, from 51% to 41.9%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Sealord’s and Sirena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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