Brunswick vs Sealord:Which is more popular?
In September 2026, Sealord had more branded searches than Brunswick among canned fish brands in New Zealand. Sealord had about 2,890 branded searches, while Brunswick had 740. Sealord made up 41.9% of all canned fish brand searches we track, and Brunswick accounted for 10.7%. When we asked ChatGPT and Google AI Overviews about canned fish brands, Sealord appeared in four of the five answers and Brunswick in two. Sealord was mentioned before Brunswick in every answer.
Who do people search for more?
Sealord, about 4 searches for every 1 for Brunswick
Who does AI mention more?
Sealord, mentioned in 4 of 5 answers, Brunswick in 2
Who does AI recommend more?
Sealord, named ahead of Brunswick in every answer
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Top canned fish brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sealord was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Brunswick was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sealord was listed before Brunswick in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sealord4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
John West4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pams2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Brunswick2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sirena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sole Mare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Greenseas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about canned fish brands
5 answers
Asked ChatGPT
“Which canned fish brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best canned fish brands in New Zealand?”
Asked ChatGPT
“What's the best canned fish brand in New Zealand for everyday meals?”
Searched Google, AI Overview
“best canned fish”
Searched Google, AI Overview
“canned tuna nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Brunswick or Sealord more popular in search?
This chart shows how often people search Google for Brunswick and Sealord by name. Each line represents a brand's share of searches for all seven canned fish brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sealord, Brunswick. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sealord | Sirena | Pams | John West | Brunswick | Sole Mare | Greenseas |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 3.9% | 27.7% | 14.9% | 3.5% | 0% | 0.2% |
| Nov 2025 | 51.9% | 4.8% | 25.6% | 12.9% | 3.8% | 0.48% | 0.48% |
| Dec 2025 | 47.6% | 5% | 29.2% | 12.5% | 4.7% | 0.56% | 0.28% |
| Jan 2026 | 50.6% | 6.8% | 23.3% | 13% | 5.8% | 0.21% | 0.21% |
| Feb 2026 | 52.4% | 5.5% | 23% | 13.5% | 4.9% | 0.44% | 0.22% |
| Mar 2026 | 49.7% | 5.1% | 25.3% | 14.4% | 4.9% | 0.36% | 0.18% |
| Apr 2026 | 51.7% | 4.8% | 19.3% | 16.2% | 7.6% | 0.18% | 0.18% |
| May 2026 | 60.7% | 3.5% | 16.1% | 13.2% | 6.1% | 0.15% | 0.15% |
| Jun 2026 | 55.5% | 4.8% | 16.6% | 14.6% | 8% | 0.32% | 0.16% |
| Jul 2026 | 59.5% | 4.8% | 15.7% | 12.5% | 7.1% | 0.17% | 0.17% |
| Aug 2026 | 51% | 4.6% | 22.6% | 13.4% | 8% | 0.33% | 0.16% |
| Sep 2026 | 41.9% | 17% | 15.5% | 14.7% | 10.7% | 0.15% | 0% |
How has the Brunswick and Sealord comparison changed over the last 12 months?
3 findings
- Sealord was ahead of Brunswick in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brunswick’s share of searches among canned fish brands in New Zealand moved from 3.5% to 10.7%, and its estimated monthly branded searches moved from 180 to 740.
- Across the 12 months ending September 2026, Sealord’s share of searches among canned fish brands in New Zealand moved from 49.7% to 41.9%, and its estimated monthly branded searches moved from 2.5K to 2.9K.
How did search popularity change for New Zealand canned fish brands in September 2026?
3 changes
In September 2026, Sirena overtook Pams and 2 others to rank 2nd among canned fish brands in New Zealand, with 17% of the searches.
In September 2026, Brunswick gained share of searches among canned fish brands in New Zealand, from 8% to 10.7%.
In September 2026, Sealord lost share of searches among canned fish brands in New Zealand, from 51% to 41.9%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Brunswick’s and Sealord’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among canned fish brands
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