John West vs Sirena:Which is more popular?
In September 2026, Sirena had more branded searches than John West among canned fish brands in New Zealand. Sirena had about 1,170 branded searches, while John West had 1,010. Sirena made up 17% of all canned fish brand searches we track, and John West accounted for 14.7%. When we asked ChatGPT and Google AI Overviews about canned fish brands, John West appeared in four of the five answers and Sirena in none.
Who do people search for more?
Sirena, about 16% more searches than John West
Who does AI mention more?
John West, mentioned in 4 of 5 answers, Sirena in 0
Who does AI recommend more?
John West, the only one of the two named
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Top canned fish brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, John West was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sirena did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sealord4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- John West4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pams2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Brunswick2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Sirena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sole Mare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Greenseas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about canned fish brands
5 answers
Asked ChatGPT
“Which canned fish brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best canned fish brands in New Zealand?”
Asked ChatGPT
“What's the best canned fish brand in New Zealand for everyday meals?”
Searched Google, AI Overview
“best canned fish”
Searched Google, AI Overview
“canned tuna nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is John West or Sirena more popular in search?
This chart shows how often people search Google for John West and Sirena by name. Each line represents a brand's share of searches for all seven canned fish brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sirena, John West. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sealord | Sirena | Pams | John West | Brunswick | Sole Mare | Greenseas |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 3.9% | 27.7% | 14.9% | 3.5% | 0% | 0.2% |
| Nov 2025 | 51.9% | 4.8% | 25.6% | 12.9% | 3.8% | 0.48% | 0.48% |
| Dec 2025 | 47.6% | 5% | 29.2% | 12.5% | 4.7% | 0.56% | 0.28% |
| Jan 2026 | 50.6% | 6.8% | 23.3% | 13% | 5.8% | 0.21% | 0.21% |
| Feb 2026 | 52.4% | 5.5% | 23% | 13.5% | 4.9% | 0.44% | 0.22% |
| Mar 2026 | 49.7% | 5.1% | 25.3% | 14.4% | 4.9% | 0.36% | 0.18% |
| Apr 2026 | 51.7% | 4.8% | 19.3% | 16.2% | 7.6% | 0.18% | 0.18% |
| May 2026 | 60.7% | 3.5% | 16.1% | 13.2% | 6.1% | 0.15% | 0.15% |
| Jun 2026 | 55.5% | 4.8% | 16.6% | 14.6% | 8% | 0.32% | 0.16% |
| Jul 2026 | 59.5% | 4.8% | 15.7% | 12.5% | 7.1% | 0.17% | 0.17% |
| Aug 2026 | 51% | 4.6% | 22.6% | 13.4% | 8% | 0.33% | 0.16% |
| Sep 2026 | 41.9% | 17% | 15.5% | 14.7% | 10.7% | 0.15% | 0% |
How has the John West and Sirena comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Sirena took it in September 2026.
- Across the 12 months ending September 2026, John West’s share of searches among canned fish brands in New Zealand moved from 14.9% to 14.7%, and its estimated monthly branded searches moved from 760 to 1K.
- Across the 12 months ending September 2026, Sirena’s share of searches among canned fish brands in New Zealand moved from 3.9% to 17%, and its estimated monthly branded searches moved from 200 to 1.2K.
How did search popularity change for New Zealand canned fish brands in September 2026?
2 changes
In September 2026, Sirena overtook Pams and 2 others to rank 2nd among canned fish brands in New Zealand, with 17% of the searches.
In September 2026, John West gained share of searches among canned fish brands in New Zealand, from 13.4% to 14.7%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using John West’s and Sirena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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