Brandwave

Anker vs Epson:Which is more popular?

In September 2026, Epson had more branded searches than Anker among projector brands in New Zealand. Epson had about 2,160 branded searches, while Anker had 1,760. Epson made up 36.9% of all projector brand searches we track, and Anker accounted for 30.1%. When we asked ChatGPT and Google AI Overviews about projector brands, Epson appeared in four of the five answers and Anker in one. Epson was mentioned before Anker in every answer.

Among projector brands in New Zealand in September 2026

Who do people search for more?

Epson, about 23% more searches than Anker

Epson 2.2K searchesAnker 1.8K searches

Who does AI mention more?

Epson, mentioned in 4 of 5 answers, Anker in 1

Epson in 4 of 5Anker in 1 of 5

Who does AI recommend more?

Epson, named ahead of Anker in every answer

Epson first in 4Anker never first

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Top projector brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Epson was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Anker was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Epson was listed before Anker in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Epson1st
  2. BenQ2nd
  3. XGIMI3rd
  4. Anker4th
  5. ViewSonic4th
  6. Nebula by Anker–
  7. Optoma–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BenQ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Epson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • XGIMI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ViewSonic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anker1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Optoma1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nebula by Anker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about projector brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Anker or Epson more popular in search?

This chart shows how often people search Google for Anker and Epson by name. Each line represents a brand's share of searches for all seven projector brands we track, month by month, from searches in New Zealand.

Anker and Epson among projector brands in New Zealand, by month

Share of searches by month for Epson, Anker. The figures are in the table below the chart.

View monthly share of searches table
MonthEpsonAnkerXGIMINebula by AnkerBenQViewSonicOptoma
Oct 202540.2%22.1%16.5%14.3%3.4%1.6%2%
Nov 202536.4%21.9%22%13.1%3.8%1.1%1.6%
Dec 202538.8%23.4%16.3%15.2%3.3%1.2%1.9%
Jan 202644.5%25.3%13.6%11.5%2.3%1.7%1.3%
Feb 202643.8%24.1%14.6%11.7%3.4%0.97%1.5%
Mar 202644.5%27.1%11.7%11.5%2.5%1.4%1.4%
Apr 202641.4%23.9%14.8%13.4%2.9%1.6%1.9%
May 202639.1%23.7%19.8%11.4%2.9%1.7%1.5%
Jun 202641.7%22.8%18.8%9.6%3.4%2%1.6%
Jul 202637.7%20.3%24.4%11.9%3.5%1.3%0.99%
Aug 202643.4%24.9%17.4%9.5%2.4%1%1.4%
Sep 202636.9%30.1%19%9.6%1.9%1.4%1.2%

How has the Anker and Epson comparison changed over the last 12 months?

3 findings
  • Epson was ahead of Anker in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Anker’s share of searches among projector brands in New Zealand moved from 22.1% to 30.1%, and its estimated monthly branded searches moved from 1.1K to 1.8K.
  • Across the 12 months ending September 2026, Epson’s share of searches among projector brands in New Zealand moved from 40.2% to 36.9%, and its estimated monthly branded searches moved from 2K to 2.2K.

How did search popularity change for New Zealand projector brands in September 2026?

2 changes
  1. In September 2026, Anker gained share of searches among projector brands in New Zealand, from 24.9% to 30.1%.

  2. In September 2026, Epson lost share of searches among projector brands in New Zealand, from 43.4% to 36.9%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Anker’s and Epson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Anker

3 branded search terms

  • anker
  • anker nano
  • anker nebula

Epson

4 branded search terms

  • epson
  • epson et
  • epson projector
  • epson video projector

How the Brand Demand Index is measured

Other head-to-heads among projector brands

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