Brandwave

Statsig vs Unleash:Which is more popular by branded search in New Zealand?

In August 2026, Statsig had more branded searches than Unleash among feature flag tools in New Zealand. Statsig was estimated to have 50 branded searches compared to Unleash’s 20, and held a 9.8% Share of Search versus Unleash’s 3.9%.

Share of Search among feature flag tools in New Zealand in August 2026Which is more popular in search, Statsig or Unleash?
Statsig9.8%50 searches
vs
Unleash3.9%20 searches

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Which is more popular in search, Statsig or Unleash?

Compare the feature flag and experimentation platforms New Zealand product teams release with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Statsig and Unleash among feature flag tools in New Zealand, by month

Share of Search by month for Statsig, Unleash. The figures are in the table below the chart.

View monthly share of search table
MonthLaunchDarklyConfigCatStatsigFlagsmithUnleash
Oct 202570.7%3.4%19%3.4%3.4%
Nov 202563.6%9.1%13.6%9.1%4.5%
Dec 202562.2%8.1%18.9%8.1%2.7%
Jan 202664.3%7.1%16.7%7.1%4.8%
Feb 202661.4%6.8%20.5%6.8%4.5%
Mar 202659.6%7%21.1%8.8%3.5%
Apr 202662.8%7%20.9%7%2.3%
May 202666.7%7.4%16.7%7.4%1.9%
Jun 202661.2%8.2%16.3%10.2%4.1%
Jul 202670.6%7.8%11.8%7.8%2%
Aug 202668.6%9.8%9.8%7.8%3.9%
Sep 2026—————

How has the Statsig and Unleash comparison changed over the last 12 months?

  • Statsig was ahead of Unleash in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Statsig’s estimated Share of Search among feature flag tools in New Zealand moved from 19% to 9.8%, and its estimated monthly branded searches moved from 110 to 50.
  • Across the 11 months ending August 2026, Unleash’s estimated Share of Search among feature flag tools in New Zealand moved from 3.4% to 3.9%, and its estimated monthly branded searches held steady at 20.

How did search popularity change for New Zealand feature flag tools in August 2026?

  1. In August 2026, ConfigCat overtook Statsig to rank 2nd among feature flag tools in New Zealand, at 9.8%.

  2. In August 2026, Unleash gained estimated Share of Search among feature flag tools in New Zealand, from 2% to 3.9%.

  3. In August 2026, Statsig lost estimated Share of Search among feature flag tools in New Zealand, from 11.8% to 9.8%.

How each brand is measured

Brandwave collects information about searches that people make online using Statsig’s and Unleash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Statsig

4 branded search terms

  • statsig
  • statsig ab testing
  • statsig experimentation
  • statsig feature flags

Unleash

2 branded search terms

  • unleash feature flags
  • unleash feature toggles

How the Brand Demand Index is measured

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