Brandwave

How popular isUnleash in search?

In August 2026, there were an estimated 20 branded searches for Unleash in New Zealand which held steady over the last 11 months. Unleash holds 3.9% estimated Share of Search among New Zealand feature flag tools and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. LaunchDarkly68.6%
  2. ConfigCat9.8%
  3. Statsig9.8%
  4. Flagsmith7.8%
  5. Unleash3.9%
Unleash website (opens in a new tab)

Follow Unleash and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which feature flag tools compete with Unleash?

Unleash against feature flag tools in New Zealand, by month

Share of Search by month for LaunchDarkly, ConfigCat, Statsig, Flagsmith, Unleash. The figures are in the table below the chart.

View monthly share of search table
MonthLaunchDarklyConfigCatStatsigFlagsmithUnleash
Oct 202570.7%3.4%19%3.4%3.4%
Nov 202563.6%9.1%13.6%9.1%4.5%
Dec 202562.2%8.1%18.9%8.1%2.7%
Jan 202664.3%7.1%16.7%7.1%4.8%
Feb 202661.4%6.8%20.5%6.8%4.5%
Mar 202659.6%7%21.1%8.8%3.5%
Apr 202662.8%7%20.9%7%2.3%
May 202666.7%7.4%16.7%7.4%1.9%
Jun 202661.2%8.2%16.3%10.2%4.1%
Jul 202670.6%7.8%11.8%7.8%2%
Aug 202668.6%9.8%9.8%7.8%3.9%
Sep 2026—————

  1. 1.LaunchDarkly

    68.6%

    held 1st · 350 estimated branded searches · -2.8% vs prior month · -2 points

  2. 2.ConfigCat

    9.8%

    moved from 3rd to 2nd · 50 estimated branded searches · +25% vs prior month · +2 points

  3. 3.Statsig

    9.8%

    moved from 2nd to 3rd · 50 estimated branded searches · -16.7% vs prior month · -2 points

  4. 4.Flagsmith

    7.8%

    held 4th · 40 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Unleash

    3.9%

    held 5th · 20 estimated branded searches · +100% vs prior month · +2 points

Compare search popularity between Unleash and its closest rivals

How has branded search demand for Unleash changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Unleash in New Zealand held steady at 20.
  • Across the 11 months ending August 2026, Unleash’s estimated Share of Search among feature flag tools in New Zealand peaked at 4.8% in January 2026 and was lowest at 1.9% in May 2026.

How did search popularity change for New Zealand feature flag tools in August 2026?

  1. In August 2026, ConfigCat overtook Statsig to rank 2nd among feature flag tools in New Zealand, at 9.8%.

  2. In August 2026, Unleash gained estimated Share of Search among feature flag tools in New Zealand, from 2% to 3.9%.

  3. In August 2026, LaunchDarkly lost estimated Share of Search among feature flag tools in New Zealand, from 70.6% to 68.6%.

  4. In August 2026, Statsig lost estimated Share of Search among feature flag tools in New Zealand, from 11.8% to 9.8%.

  5. Estimated monthly branded searches for Flagsmith in New Zealand rose 100% over 11 measured months, from 20 to 40 in August 2026.

How is Unleash measured?

Brandwave collects information about searches that people make online using Unleash’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • unleash feature flags
  • unleash feature toggles

Do you work for Unleash? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Unleash your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record