Brandwave

How popular isUnleash?

In September 2026, people searched for Unleash by name about 20 times in New Zealand, about the same as the previous year. These searches made up 4.1% of all New Zealand feature flag tool searches, placing Unleash sixth out of six tools. When we asked both ChatGPT and Google AI Overviews about feature flag tools, Unleash appeared in four of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Unleash is the sixth most searched of 6 competitors and the second most recommended in AI answers.

  1. LaunchDarklyShare of searches 59.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. GrowthBookShare of searches 14.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. StatsigShare of searches 10.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. ConfigCatShare of searches 8.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. UnleashShare of searches 4.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top feature flag tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Unleash was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Unleash is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LaunchDarkly1st
  2. Unleash2nd
  3. GrowthBook3rd
  4. Flagsmith4th
  5. Statsig5th
  6. ConfigCat6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LaunchDarkly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Flagsmith4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Unleash4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GrowthBook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Statsig2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ConfigCat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about feature flag tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which feature flag tools compete with Unleash?

Unleash against feature flag tools in New Zealand, by month

Share of searches by month for LaunchDarkly, GrowthBook, Statsig, ConfigCat, Flagsmith, Unleash. The figures are in the table below the chart.

View monthly share of searches table
MonthLaunchDarklyGrowthBookStatsigConfigCatFlagsmithUnleash
Oct 202564.5%8.1%17.7%3.2%3.2%3.2%
Nov 202557.4%10.6%10.6%8.5%8.5%4.3%
Dec 202556.4%12.8%12.8%7.7%7.7%2.6%
Jan 202654%18%12%6%6%4%
Feb 202654%14%16%6%6%4%
Mar 202653.2%11.3%17.7%6.5%8.1%3.2%
Apr 202651.9%17.3%17.3%5.8%5.8%1.9%
May 202658.3%15%11.7%6.7%6.7%1.7%
Jun 202650.9%15.8%14%7%8.8%3.5%
Jul 202657.4%18%9.8%6.6%6.6%1.6%
Aug 202657.6%15.3%8.5%8.5%6.8%3.4%
Sep 202659.2%14.3%10.2%8.2%4.1%4.1%

  1. 1.LaunchDarkly

    59.2%

    Held 1st. 290 estimated branded searches, -14.7% vs prior month. Share +1.6 points.

  2. 2.GrowthBook

    14.3%

    Held 2nd. 70 estimated branded searches, -22.2% vs prior month. Share -1 points.

  3. 3.Statsig

    10.2%

    Moved from 4th to 3rd. 50 estimated branded searches, 0% vs prior month. Share +1.7 points.

  4. 4.ConfigCat

    8.2%

    Moved from 3rd to 4th. 40 estimated branded searches, -20% vs prior month. Share -0.3 points.

  5. 5.Flagsmith

    4.1%

    Held 5th. 20 estimated branded searches, -50% vs prior month. Share -2.7 points.

  6. 6.Unleash

    4.1%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share +0.7 points.

Compare popularity between Unleash and its closest rivals

How has branded search demand for Unleash changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Unleash in New Zealand held steady at 20.
  • Across the 12 months ending September 2026, Unleash’s share of searches among feature flag tools in New Zealand increased from 3.2% to 4.1%.
  • Across the 12 months ending September 2026, Unleash’s share of searches among feature flag tools in New Zealand peaked at 4.3% in November 2025 and was lowest at 1.6% in July 2026.

How did search popularity change for New Zealand feature flag tools in September 2026?

6 changes

  1. In September 2026, Statsig overtook ConfigCat to rank 3rd among feature flag tools in New Zealand, with 10.2% of the searches.

  2. In September 2026, LaunchDarkly gained share of searches among feature flag tools in New Zealand, from 57.6% to 59.2%.

  3. In September 2026, Unleash gained share of searches among feature flag tools in New Zealand, from 3.4% to 4.1%.

  4. In September 2026, Flagsmith lost share of searches among feature flag tools in New Zealand, from 6.8% to 4.1%.

  5. In September 2026, GrowthBook lost share of searches among feature flag tools in New Zealand, from 15.3% to 14.3%.

  6. Estimated monthly branded searches for ConfigCat in New Zealand rose 100% over 12 measured months, from 20 to 40 in September 2026.

How are Unleash’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Unleash’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • unleash feature flags
  • unleash feature toggles

Do you work for Unleash? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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