Brandwave

Feature flag tools in New Zealand:Which brands are most popular in search?

In August 2026, LaunchDarkly was the most searched among feature flag tools in New Zealand, with an estimated 350 branded searches and 68.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. LaunchDarkly68.6%
  2. ConfigCat9.8%
  3. Statsig9.8%
  4. Flagsmith7.8%
  5. Unleash3.9%

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Share of SearchLeaderboard

Compare the feature flag and experimentation platforms New Zealand product teams release with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among feature flag tools in New Zealand, by month

Share of Search by month for LaunchDarkly, ConfigCat, Statsig, Flagsmith, Unleash. The figures are in the table below the chart.

View monthly share of search table
MonthLaunchDarklyConfigCatStatsigFlagsmithUnleash
Oct 202570.7%3.4%19%3.4%3.4%
Nov 202563.6%9.1%13.6%9.1%4.5%
Dec 202562.2%8.1%18.9%8.1%2.7%
Jan 202664.3%7.1%16.7%7.1%4.8%
Feb 202661.4%6.8%20.5%6.8%4.5%
Mar 202659.6%7%21.1%8.8%3.5%
Apr 202662.8%7%20.9%7%2.3%
May 202666.7%7.4%16.7%7.4%1.9%
Jun 202661.2%8.2%16.3%10.2%4.1%
Jul 202670.6%7.8%11.8%7.8%2%
Aug 202668.6%9.8%9.8%7.8%3.9%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.LaunchDarkly

    68.6%

    held 1st · 350 estimated branded searches · -2.8% vs prior month · -2 points

  2. 2.ConfigCat

    9.8%

    moved from 3rd to 2nd · 50 estimated branded searches · +25% vs prior month · +2 points

  3. 3.Statsig

    9.8%

    moved from 2nd to 3rd · 50 estimated branded searches · -16.7% vs prior month · -2 points

  4. 4.Flagsmith

    7.8%

    held 4th · 40 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Unleash

    3.9%

    held 5th · 20 estimated branded searches · +100% vs prior month · +2 points

Compare search popularity between leading brands

Which brand is most popular in search among feature flag tools in New Zealand?

In August 2026, LaunchDarkly was the most searched among feature flag tools in New Zealand, with an estimated 350 branded searches and 68.6% estimated Share of Search within this set. ConfigCat is in 2nd place, 58.8 percentage points behind at 9.8% Share of Search.

New Zealand feature flag tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
LaunchDarkly70.7% → 68.6%70.7%Oct 202559.6%Mar 20261st
ConfigCat3.4% → 9.8%9.8%Aug 20263.4%Oct 20253rd → 2nd
Statsig19% → 9.8%21.1%Mar 20269.8%Aug 20262nd → 3rd
Flagsmith3.4% → 7.8%10.2%Jun 20263.4%Oct 20254th
Unleash3.4% → 3.9%4.8%Jan 20261.9%May 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, LaunchDarkly’s estimated Share of Search among feature flag tools in New Zealand decreased from 70.7% to 68.6%.
  • Across the 11 months ending August 2026, ConfigCat’s estimated Share of Search among feature flag tools in New Zealand increased from 3.4% to 9.8%.
  • Across the 11 months ending August 2026, Statsig’s estimated Share of Search among feature flag tools in New Zealand decreased from 19% to 9.8%.
  • Across the 11 months ending August 2026, Flagsmith’s estimated Share of Search among feature flag tools in New Zealand increased from 3.4% to 7.8%.
  • Across the 11 months ending August 2026, LaunchDarkly’s estimated Share of Search among feature flag tools in New Zealand peaked at 70.7% in October 2025 and was lowest at 59.6% in March 2026.
  • Across the 11 months ending August 2026, Statsig’s estimated Share of Search among feature flag tools in New Zealand peaked at 21.1% in March 2026 and was lowest at 9.8% in August 2026.
  • Across the 11 months ending August 2026, Flagsmith’s estimated Share of Search among feature flag tools in New Zealand peaked at 10.2% in June 2026 and was lowest at 3.4% in October 2025.
  • Across the 11 months ending August 2026, Unleash’s estimated Share of Search among feature flag tools in New Zealand peaked at 4.8% in January 2026 and was lowest at 1.9% in May 2026.
  • Across the 11 months ending August 2026, ConfigCat rose from 3rd to 2nd among feature flag tools in New Zealand.
  • Across the 11 months ending August 2026, Statsig fell from 2nd to 3rd among feature flag tools in New Zealand.
  • Across the 11 months ending August 2026, Unleash held steady: its estimated Share of Search among feature flag tools in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand feature flag tools in August 2026?

  1. In August 2026, ConfigCat overtook Statsig to rank 2nd among feature flag tools in New Zealand, at 9.8%.

  2. In August 2026, Unleash gained estimated Share of Search among feature flag tools in New Zealand, from 2% to 3.9%.

  3. In August 2026, LaunchDarkly lost estimated Share of Search among feature flag tools in New Zealand, from 70.6% to 68.6%.

  4. In August 2026, Statsig lost estimated Share of Search among feature flag tools in New Zealand, from 11.8% to 9.8%.

  5. Estimated monthly branded searches for Flagsmith in New Zealand rose 100% over 11 measured months, from 20 to 40 in August 2026.

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