Flagsmith vs LaunchDarkly:Which is more popular by branded search in New Zealand?
In August 2026, LaunchDarkly had more branded searches than Flagsmith among feature flag tools in New Zealand. LaunchDarkly was estimated to have 350 branded searches compared to Flagsmith’s 40, and held a 68.6% Share of Search versus Flagsmith’s 7.8%.
Follow Flagsmith vs LaunchDarkly and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Flagsmith or LaunchDarkly?
Compare the feature flag and experimentation platforms New Zealand product teams release with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LaunchDarkly, Flagsmith. The figures are in the table below the chart.
View monthly share of search table
| Month | LaunchDarkly | ConfigCat | Statsig | Flagsmith | Unleash |
|---|---|---|---|---|---|
| Oct 2025 | 70.7% | 3.4% | 19% | 3.4% | 3.4% |
| Nov 2025 | 63.6% | 9.1% | 13.6% | 9.1% | 4.5% |
| Dec 2025 | 62.2% | 8.1% | 18.9% | 8.1% | 2.7% |
| Jan 2026 | 64.3% | 7.1% | 16.7% | 7.1% | 4.8% |
| Feb 2026 | 61.4% | 6.8% | 20.5% | 6.8% | 4.5% |
| Mar 2026 | 59.6% | 7% | 21.1% | 8.8% | 3.5% |
| Apr 2026 | 62.8% | 7% | 20.9% | 7% | 2.3% |
| May 2026 | 66.7% | 7.4% | 16.7% | 7.4% | 1.9% |
| Jun 2026 | 61.2% | 8.2% | 16.3% | 10.2% | 4.1% |
| Jul 2026 | 70.6% | 7.8% | 11.8% | 7.8% | 2% |
| Aug 2026 | 68.6% | 9.8% | 9.8% | 7.8% | 3.9% |
| Sep 2026 | — | — | — | — | — |
How has the Flagsmith and LaunchDarkly comparison changed over the last 12 months?
3 findings
- LaunchDarkly was ahead of Flagsmith in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Flagsmith’s estimated Share of Search among feature flag tools in New Zealand moved from 3.4% to 7.8%, and its estimated monthly branded searches moved from 20 to 40.
- Across the 11 months ending August 2026, LaunchDarkly’s estimated Share of Search among feature flag tools in New Zealand moved from 70.7% to 68.6%, and its estimated monthly branded searches moved from 410 to 350.
How did search popularity change for New Zealand feature flag tools in August 2026?
2 changes
In August 2026, LaunchDarkly lost estimated Share of Search among feature flag tools in New Zealand, from 70.6% to 68.6%.
Estimated monthly branded searches for Flagsmith in New Zealand rose 100% over 11 measured months, from 20 to 40 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Flagsmith’s and LaunchDarkly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Flagsmith
2 branded search terms
- flagsmith
- flagsmith feature flags
LaunchDarkly
3 branded search terms
- launchdarkly
- launchdarkly com
- launchdarkly feature flags
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.