How popular isLaunchDarkly in search?
In August 2026, there were an estimated 350 branded searches for LaunchDarkly in New Zealand which is down 14.6% over the last 11 months. LaunchDarkly holds 68.6% estimated Share of Search among New Zealand feature flag tools and is ranked 1st of 5 competitors for search popularity.
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Which feature flag tools compete with LaunchDarkly?
Share of Search by month for LaunchDarkly, ConfigCat, Statsig, Flagsmith, Unleash. The figures are in the table below the chart.
View monthly share of search table
| Month | LaunchDarkly | ConfigCat | Statsig | Flagsmith | Unleash |
|---|---|---|---|---|---|
| Oct 2025 | 70.7% | 3.4% | 19% | 3.4% | 3.4% |
| Nov 2025 | 63.6% | 9.1% | 13.6% | 9.1% | 4.5% |
| Dec 2025 | 62.2% | 8.1% | 18.9% | 8.1% | 2.7% |
| Jan 2026 | 64.3% | 7.1% | 16.7% | 7.1% | 4.8% |
| Feb 2026 | 61.4% | 6.8% | 20.5% | 6.8% | 4.5% |
| Mar 2026 | 59.6% | 7% | 21.1% | 8.8% | 3.5% |
| Apr 2026 | 62.8% | 7% | 20.9% | 7% | 2.3% |
| May 2026 | 66.7% | 7.4% | 16.7% | 7.4% | 1.9% |
| Jun 2026 | 61.2% | 8.2% | 16.3% | 10.2% | 4.1% |
| Jul 2026 | 70.6% | 7.8% | 11.8% | 7.8% | 2% |
| Aug 2026 | 68.6% | 9.8% | 9.8% | 7.8% | 3.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.6% | 350 | -2.8% | -2 points | |
| 2, moved from 3rd to 2nd | 9.8% | 50 | +25% | +2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 9.8% | 50 | -16.7% | -2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 7.8% | 40 | 0% | 0 points | |
| 5, held 5th | 3.9% | 20 | +100% | +2 points |
68.6%
held 1st · 350 estimated branded searches · -2.8% vs prior month · -2 points
9.8%
moved from 3rd to 2nd · 50 estimated branded searches · +25% vs prior month · +2 points
3.
Statsig9.8%
moved from 2nd to 3rd · 50 estimated branded searches · -16.7% vs prior month · -2 points
7.8%
held 4th · 40 estimated branded searches · 0% vs prior month · 0 points
5.
Unleash3.9%
held 5th · 20 estimated branded searches · +100% vs prior month · +2 points
Compare search popularity between LaunchDarkly and its closest rivals
How has branded search demand for LaunchDarkly changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for LaunchDarkly in New Zealand fell from 410 to 350.
- Across the 11 months ending August 2026, LaunchDarkly’s estimated Share of Search among feature flag tools in New Zealand decreased from 70.7% to 68.6%.
- Across the 11 months ending August 2026, LaunchDarkly’s estimated Share of Search among feature flag tools in New Zealand peaked at 70.7% in October 2025 and was lowest at 59.6% in March 2026.
How did search popularity change for New Zealand feature flag tools in August 2026?
5 changes
In August 2026, ConfigCat overtook Statsig to rank 2nd among feature flag tools in New Zealand, at 9.8%.
In August 2026, Unleash gained estimated Share of Search among feature flag tools in New Zealand, from 2% to 3.9%.
In August 2026, LaunchDarkly lost estimated Share of Search among feature flag tools in New Zealand, from 70.6% to 68.6%.
In August 2026, Statsig lost estimated Share of Search among feature flag tools in New Zealand, from 11.8% to 9.8%.
Estimated monthly branded searches for Flagsmith in New Zealand rose 100% over 11 measured months, from 20 to 40 in August 2026.
How is LaunchDarkly measured?
Brandwave collects information about searches that people make online using LaunchDarkly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- launchdarkly
- launchdarkly com
- launchdarkly feature flags
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Is LaunchDarkly your brand?
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