How popular isGrowthBook?
In September 2026, people searched for GrowthBook by name about 70 times in New Zealand, a 40% increase from the previous year. These searches made up 14.3% of all New Zealand feature flag tool searches, placing GrowthBook second out of six tools. When we asked both ChatGPT and Google AI Overviews about feature flag tools, GrowthBook appeared in three of the five answers and was the third most recommended of the six.
GrowthBook is the second most searched of 6 competitors and the third most recommended in AI answers.
LaunchDarklyShare of searches 59.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
GrowthBookShare of searches 14.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
StatsigShare of searches 10.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
ConfigCatShare of searches 8.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
FlagsmithShare of searches 4.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
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Top feature flag tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, GrowthBook was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. GrowthBook is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- LaunchDarkly1st
Unleash2nd- GrowthBook3rd
- Flagsmith4th
- Statsig5th
- ConfigCat6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LaunchDarkly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Flagsmith4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Unleash4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GrowthBook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Statsig2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ConfigCat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about feature flag tools
5 answers
Asked ChatGPT
“Which feature flag tool should I use in New Zealand?”
Asked ChatGPT
“What are the best feature flag tools in New Zealand?”
Asked ChatGPT
“What's the best feature flag tool in New Zealand for a product team?”
Searched Google, AI Overview
“feature flag software”
Searched Google, AI Overview
“feature management platform”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which feature flag tools compete with GrowthBook?
Share of searches by month for LaunchDarkly, GrowthBook, Statsig, ConfigCat, Flagsmith, Unleash. The figures are in the table below the chart.
View monthly share of searches table
| Month | LaunchDarkly | GrowthBook | Statsig | ConfigCat | Flagsmith | Unleash |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.5% | 8.1% | 17.7% | 3.2% | 3.2% | 3.2% |
| Nov 2025 | 57.4% | 10.6% | 10.6% | 8.5% | 8.5% | 4.3% |
| Dec 2025 | 56.4% | 12.8% | 12.8% | 7.7% | 7.7% | 2.6% |
| Jan 2026 | 54% | 18% | 12% | 6% | 6% | 4% |
| Feb 2026 | 54% | 14% | 16% | 6% | 6% | 4% |
| Mar 2026 | 53.2% | 11.3% | 17.7% | 6.5% | 8.1% | 3.2% |
| Apr 2026 | 51.9% | 17.3% | 17.3% | 5.8% | 5.8% | 1.9% |
| May 2026 | 58.3% | 15% | 11.7% | 6.7% | 6.7% | 1.7% |
| Jun 2026 | 50.9% | 15.8% | 14% | 7% | 8.8% | 3.5% |
| Jul 2026 | 57.4% | 18% | 9.8% | 6.6% | 6.6% | 1.6% |
| Aug 2026 | 57.6% | 15.3% | 8.5% | 8.5% | 6.8% | 3.4% |
| Sep 2026 | 59.2% | 14.3% | 10.2% | 8.2% | 4.1% | 4.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.2% | 290 | -14.7% | +1.6 points | |
| 2, held 2nd | 14.3% | 70 | -22.2% | -1 points | |
| 3, moved from 4th to 3rd | 10.2% | 50 | 0% | +1.7 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8.2% | 40 | -20% | -0.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.1% | 20 | -50% | -2.7 points | |
| 6, held 6th | 4.1% | 20 | 0% | +0.7 points |
59.2%
Held 1st. 290 estimated branded searches, -14.7% vs prior month. Share +1.6 points.
14.3%
Held 2nd. 70 estimated branded searches, -22.2% vs prior month. Share -1 points.
3.
Statsig10.2%
Moved from 4th to 3rd. 50 estimated branded searches, 0% vs prior month. Share +1.7 points.
8.2%
Moved from 3rd to 4th. 40 estimated branded searches, -20% vs prior month. Share -0.3 points.
4.1%
Held 5th. 20 estimated branded searches, -50% vs prior month. Share -2.7 points.
6.
Unleash4.1%
Held 6th. 20 estimated branded searches, 0% vs prior month. Share +0.7 points.
Compare popularity between GrowthBook and its closest rivals
Every comparison with GrowthBook
4 comparisons
How has branded search demand for GrowthBook changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for GrowthBook in New Zealand rose from 50 to 70.
- Across the 12 months ending September 2026, GrowthBook’s share of searches among feature flag tools in New Zealand increased from 8.1% to 14.3%.
- Across the 12 months ending September 2026, GrowthBook’s share of searches among feature flag tools in New Zealand peaked at 18% in July 2026 and was lowest at 8.1% in October 2025.
- Across the 12 months ending September 2026, GrowthBook rose from 3rd to 2nd among feature flag tools in New Zealand.
How did search popularity change for New Zealand feature flag tools in September 2026?
6 changes
In September 2026, Statsig overtook ConfigCat to rank 3rd among feature flag tools in New Zealand, with 10.2% of the searches.
In September 2026, LaunchDarkly gained share of searches among feature flag tools in New Zealand, from 57.6% to 59.2%.
In September 2026, Unleash gained share of searches among feature flag tools in New Zealand, from 3.4% to 4.1%.
In September 2026, Flagsmith lost share of searches among feature flag tools in New Zealand, from 6.8% to 4.1%.
In September 2026, GrowthBook lost share of searches among feature flag tools in New Zealand, from 15.3% to 14.3%.
Estimated monthly branded searches for ConfigCat in New Zealand rose 100% over 12 measured months, from 20 to 40 in September 2026.
How are GrowthBook’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using GrowthBook’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- growthbook
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Where does GrowthBook compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| A/B testing tools | 3rd of 7 | 4.7% | Show ranking |
| Feature flag tools | 2nd of 6 | 14.3% | Shown above |
Is GrowthBook your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.