GrowthBook vs Unleash:Which is more popular?
In September 2026, GrowthBook had more branded searches than Unleash among feature flag tools in New Zealand. GrowthBook had about 70 branded searches, while Unleash had 20. GrowthBook made up 14.3% of all feature flag tool searches we track, and Unleash accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about feature flag tools, Unleash appeared in four of the five answers and GrowthBook in three. Unleash was mentioned before GrowthBook in three out of four answers.
Who do people search for more?
GrowthBook, about 4 searches for every 1 for Unleash
Who does AI mention more?
Unleash, mentioned in 4 of 5 answers, GrowthBook in 3
Who does AI recommend more?
Unleash, named ahead of GrowthBook in 3 of 4 answers
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Top feature flag tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Unleash was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. GrowthBook was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Unleash was listed before GrowthBook in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
LaunchDarkly1st- Unleash2nd
- GrowthBook3rd
Flagsmith4th
Statsig5th
ConfigCat6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LaunchDarkly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Flagsmith4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Unleash4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GrowthBook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Statsig2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ConfigCat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about feature flag tools
5 answers
Asked ChatGPT
“Which feature flag tool should I use in New Zealand?”
Asked ChatGPT
“What are the best feature flag tools in New Zealand?”
Asked ChatGPT
“What's the best feature flag tool in New Zealand for a product team?”
Searched Google, AI Overview
“feature flag software”
Searched Google, AI Overview
“feature management platform”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is GrowthBook or Unleash more popular in search?
This chart shows how often people search Google for GrowthBook and Unleash by name. Each line represents a brand's share of searches for all six feature flag tools we track, month by month, from searches in New Zealand.
Share of searches by month for GrowthBook, Unleash. The figures are in the table below the chart.
View monthly share of searches table
| Month | LaunchDarkly | GrowthBook | Statsig | ConfigCat | Flagsmith | Unleash |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.5% | 8.1% | 17.7% | 3.2% | 3.2% | 3.2% |
| Nov 2025 | 57.4% | 10.6% | 10.6% | 8.5% | 8.5% | 4.3% |
| Dec 2025 | 56.4% | 12.8% | 12.8% | 7.7% | 7.7% | 2.6% |
| Jan 2026 | 54% | 18% | 12% | 6% | 6% | 4% |
| Feb 2026 | 54% | 14% | 16% | 6% | 6% | 4% |
| Mar 2026 | 53.2% | 11.3% | 17.7% | 6.5% | 8.1% | 3.2% |
| Apr 2026 | 51.9% | 17.3% | 17.3% | 5.8% | 5.8% | 1.9% |
| May 2026 | 58.3% | 15% | 11.7% | 6.7% | 6.7% | 1.7% |
| Jun 2026 | 50.9% | 15.8% | 14% | 7% | 8.8% | 3.5% |
| Jul 2026 | 57.4% | 18% | 9.8% | 6.6% | 6.6% | 1.6% |
| Aug 2026 | 57.6% | 15.3% | 8.5% | 8.5% | 6.8% | 3.4% |
| Sep 2026 | 59.2% | 14.3% | 10.2% | 8.2% | 4.1% | 4.1% |
How has the GrowthBook and Unleash comparison changed over the last 12 months?
3 findings
- GrowthBook was ahead of Unleash in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GrowthBook’s share of searches among feature flag tools in New Zealand moved from 8.1% to 14.3%, and its estimated monthly branded searches moved from 50 to 70.
- Across the 12 months ending September 2026, Unleash’s share of searches among feature flag tools in New Zealand moved from 3.2% to 4.1%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand feature flag tools in September 2026?
2 changes
In September 2026, Unleash gained share of searches among feature flag tools in New Zealand, from 3.4% to 4.1%.
In September 2026, GrowthBook lost share of searches among feature flag tools in New Zealand, from 15.3% to 14.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using GrowthBook’s and Unleash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GrowthBook
1 branded search term
- growthbook
Unleash
2 branded search terms
- unleash feature flags
- unleash feature toggles
Other head-to-heads among feature flag tools
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