ConfigCat vs Unleash:Which is more popular by branded search in New Zealand?
In August 2026, ConfigCat had more branded searches than Unleash among feature flag tools in New Zealand. ConfigCat was estimated to have 50 branded searches compared to Unleash’s 20, and held a 9.8% Share of Search versus Unleash’s 3.9%.
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Which is more popular in search, ConfigCat or Unleash?
Compare the feature flag and experimentation platforms New Zealand product teams release with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ConfigCat, Unleash. The figures are in the table below the chart.
View monthly share of search table
| Month | LaunchDarkly | ConfigCat | Statsig | Flagsmith | Unleash |
|---|---|---|---|---|---|
| Oct 2025 | 70.7% | 3.4% | 19% | 3.4% | 3.4% |
| Nov 2025 | 63.6% | 9.1% | 13.6% | 9.1% | 4.5% |
| Dec 2025 | 62.2% | 8.1% | 18.9% | 8.1% | 2.7% |
| Jan 2026 | 64.3% | 7.1% | 16.7% | 7.1% | 4.8% |
| Feb 2026 | 61.4% | 6.8% | 20.5% | 6.8% | 4.5% |
| Mar 2026 | 59.6% | 7% | 21.1% | 8.8% | 3.5% |
| Apr 2026 | 62.8% | 7% | 20.9% | 7% | 2.3% |
| May 2026 | 66.7% | 7.4% | 16.7% | 7.4% | 1.9% |
| Jun 2026 | 61.2% | 8.2% | 16.3% | 10.2% | 4.1% |
| Jul 2026 | 70.6% | 7.8% | 11.8% | 7.8% | 2% |
| Aug 2026 | 68.6% | 9.8% | 9.8% | 7.8% | 3.9% |
| Sep 2026 | — | — | — | — | — |
How has the ConfigCat and Unleash comparison changed over the last 12 months?
3 findings
- ConfigCat was ahead of Unleash in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ConfigCat’s estimated Share of Search among feature flag tools in New Zealand moved from 3.4% to 9.8%, and its estimated monthly branded searches moved from 20 to 50.
- Across the 11 months ending August 2026, Unleash’s estimated Share of Search among feature flag tools in New Zealand moved from 3.4% to 3.9%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand feature flag tools in August 2026?
2 changes
In August 2026, ConfigCat overtook Statsig to rank 2nd among feature flag tools in New Zealand, at 9.8%.
In August 2026, Unleash gained estimated Share of Search among feature flag tools in New Zealand, from 2% to 3.9%.
How each brand is measured
Brandwave collects information about searches that people make online using ConfigCat’s and Unleash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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