Brandwave

How popular isStatsig in search?

In August 2026, there were an estimated 50 branded searches for Statsig in New Zealand which is down 54.5% over the last 11 months. Statsig holds 6.9% estimated Share of Search among New Zealand A/B testing tools and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Optimizely86.1%
  2. Statsig6.9%
  3. AB Tasty2.8%
  4. VWO2.8%
  5. Convert Experiences1.4%
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Which A/B testing tools compete with Statsig?

Statsig against A/B testing tools in New Zealand, by month

Share of Search by month for Optimizely, Statsig, AB Tasty, VWO. The figures are in the table below the chart.

View monthly share of search table
MonthOptimizelyStatsigAB TastyVWOConvert Experiences
Oct 202579.2%14.3%3.9%1.3%1.3%
Nov 202583.3%10%3.3%1.7%1.7%
Dec 202582%14%2%2%0%
Jan 202677.8%11.1%6.3%3.2%1.6%
Feb 202676.6%14.1%3.1%4.7%1.6%
Mar 202680.5%15.6%2.6%1.3%0%
Apr 202675.4%13.8%6.2%3.1%1.5%
May 202681.6%11.8%3.9%2.6%0%
Jun 202684%10.7%1.3%2.7%1.3%
Jul 202681.3%9.4%4.7%3.1%1.6%
Aug 202686.1%6.9%2.8%2.8%1.4%
Sep 2026—————

  1. 1.Optimizely

    86.1%

    held 1st · 620 estimated branded searches · +19.2% vs prior month · +4.9 points

  2. 2.Statsig

    6.9%

    held 2nd · 50 estimated branded searches · -16.7% vs prior month · -2.4 points

  3. 3.AB Tasty

    2.8%

    held 3rd · 20 estimated branded searches · -33.3% vs prior month · -1.9 points

  4. 4.VWO

    2.8%

    held 4th · 20 estimated branded searches · 0% vs prior month · -0.3 points

  5. 5.Convert Experiences

    1.4%

    held 5th · 10 estimated branded searches · 0% vs prior month · -0.2 points

Compare search popularity between Statsig and its closest rivals

How has branded search demand for Statsig changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Statsig in New Zealand fell from 110 to 50.
  • Across the 11 months ending August 2026, Statsig’s estimated Share of Search among A/B testing tools in New Zealand decreased from 14.3% to 6.9%.
  • Across the 11 months ending August 2026, Statsig’s estimated Share of Search among A/B testing tools in New Zealand peaked at 15.6% in March 2026 and was lowest at 6.9% in August 2026.

How did search popularity change for New Zealand A/B testing tools in August 2026?

  1. In August 2026, Optimizely gained estimated Share of Search among A/B testing tools in New Zealand, from 81.3% to 86.1%.

  2. In August 2026, Statsig lost estimated Share of Search among A/B testing tools in New Zealand, from 9.4% to 6.9%.

  3. In August 2026, AB Tasty lost estimated Share of Search among A/B testing tools in New Zealand, from 4.7% to 2.8%.

  4. Estimated monthly branded searches for VWO in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

Which feature flag tools compete with Statsig?

Statsig against feature flag tools in New Zealand, by month

Share of Search by month for LaunchDarkly, ConfigCat, Statsig, Flagsmith, Unleash. The figures are in the table below the chart.

View monthly share of search table
MonthLaunchDarklyConfigCatStatsigFlagsmithUnleash
Oct 202570.7%3.4%19%3.4%3.4%
Nov 202563.6%9.1%13.6%9.1%4.5%
Dec 202562.2%8.1%18.9%8.1%2.7%
Jan 202664.3%7.1%16.7%7.1%4.8%
Feb 202661.4%6.8%20.5%6.8%4.5%
Mar 202659.6%7%21.1%8.8%3.5%
Apr 202662.8%7%20.9%7%2.3%
May 202666.7%7.4%16.7%7.4%1.9%
Jun 202661.2%8.2%16.3%10.2%4.1%
Jul 202670.6%7.8%11.8%7.8%2%
Aug 202668.6%9.8%9.8%7.8%3.9%
Sep 2026—————

  1. 1.LaunchDarkly

    68.6%

    held 1st · 350 estimated branded searches · -2.8% vs prior month · -2 points

  2. 2.ConfigCat

    9.8%

    moved from 3rd to 2nd · 50 estimated branded searches · +25% vs prior month · +2 points

  3. 3.Statsig

    9.8%

    moved from 2nd to 3rd · 50 estimated branded searches · -16.7% vs prior month · -2 points

  4. 4.Flagsmith

    7.8%

    held 4th · 40 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Unleash

    3.9%

    held 5th · 20 estimated branded searches · +100% vs prior month · +2 points

Compare search popularity between Statsig and its closest rivals

How has branded search demand for Statsig changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Statsig’s estimated Share of Search among feature flag tools in New Zealand decreased from 19% to 9.8%.
  • Across the 11 months ending August 2026, Statsig’s estimated Share of Search among feature flag tools in New Zealand peaked at 21.1% in March 2026 and was lowest at 9.8% in August 2026.
  • Across the 11 months ending August 2026, Statsig fell from 2nd to 3rd among feature flag tools in New Zealand.

How did search popularity change for New Zealand feature flag tools in August 2026?

  1. In August 2026, ConfigCat overtook Statsig to rank 2nd among feature flag tools in New Zealand, at 9.8%.

  2. In August 2026, Unleash gained estimated Share of Search among feature flag tools in New Zealand, from 2% to 3.9%.

  3. In August 2026, LaunchDarkly lost estimated Share of Search among feature flag tools in New Zealand, from 70.6% to 68.6%.

  4. In August 2026, Statsig lost estimated Share of Search among feature flag tools in New Zealand, from 11.8% to 9.8%.

  5. Estimated monthly branded searches for Flagsmith in New Zealand rose 100% over 11 measured months, from 20 to 40 in August 2026.

How is Statsig measured?

Brandwave collects information about searches that people make online using Statsig’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • statsig
  • statsig ab testing
  • statsig experimentation
  • statsig feature flags

Do you work for Statsig? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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