AB Tasty vs Statsig:Which is more popular by branded search in New Zealand?
In August 2026, Statsig had more branded searches than AB Tasty among A/B testing tools in New Zealand. Statsig was estimated to have 50 branded searches compared to AB Tasty’s 20, and held a 6.9% Share of Search versus AB Tasty’s 2.8%.
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Which is more popular in search, AB Tasty or Statsig?
Compare the A/B testing and experimentation tools New Zealand marketers optimise sites with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Statsig, AB Tasty. The figures are in the table below the chart.
View monthly share of search table
| Month | Optimizely | Statsig | AB Tasty | VWO | Convert Experiences |
|---|---|---|---|---|---|
| Oct 2025 | 79.2% | 14.3% | 3.9% | 1.3% | 1.3% |
| Nov 2025 | 83.3% | 10% | 3.3% | 1.7% | 1.7% |
| Dec 2025 | 82% | 14% | 2% | 2% | 0% |
| Jan 2026 | 77.8% | 11.1% | 6.3% | 3.2% | 1.6% |
| Feb 2026 | 76.6% | 14.1% | 3.1% | 4.7% | 1.6% |
| Mar 2026 | 80.5% | 15.6% | 2.6% | 1.3% | 0% |
| Apr 2026 | 75.4% | 13.8% | 6.2% | 3.1% | 1.5% |
| May 2026 | 81.6% | 11.8% | 3.9% | 2.6% | 0% |
| Jun 2026 | 84% | 10.7% | 1.3% | 2.7% | 1.3% |
| Jul 2026 | 81.3% | 9.4% | 4.7% | 3.1% | 1.6% |
| Aug 2026 | 86.1% | 6.9% | 2.8% | 2.8% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the AB Tasty and Statsig comparison changed over the last 12 months?
3 findings
- Statsig was ahead of AB Tasty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AB Tasty’s estimated Share of Search among A/B testing tools in New Zealand moved from 3.9% to 2.8%, and its estimated monthly branded searches moved from 30 to 20.
- Across the 11 months ending August 2026, Statsig’s estimated Share of Search among A/B testing tools in New Zealand moved from 14.3% to 6.9%, and its estimated monthly branded searches moved from 110 to 50.
How did search popularity change for New Zealand A/B testing tools in August 2026?
2 changes
In August 2026, Statsig lost estimated Share of Search among A/B testing tools in New Zealand, from 9.4% to 6.9%.
In August 2026, AB Tasty lost estimated Share of Search among A/B testing tools in New Zealand, from 4.7% to 2.8%.
How each brand is measured
Brandwave collects information about searches that people make online using AB Tasty’s and Statsig’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.