Brandwave

SmoothSkin vs Veet:Which is more popular in New Zealand?

In October 2026, Veet had more branded searches than SmoothSkin among hair removal brands in New Zealand. Veet had about 2,490 branded searches, while SmoothSkin had 30. Veet made up 34.2% of all hair removal brand searches we track, and SmoothSkin accounted for 0.41%. When we asked ChatGPT and Google AI Overviews about hair removal brands, Veet appeared in four of the five answers and SmoothSkin in none.

Among hair removal brands in New Zealand in October 2026

Who do people search for more?

Veet, about 83 searches for every 1 for SmoothSkin

Veet 2.5K searchesSmoothSkin 30 searches

Who does AI mention more?

Veet, mentioned in 4 of 5 answers, SmoothSkin in 0

Veet in 4 of 5SmoothSkin in 0 of 5

Who does AI recommend more?

Veet, the only one of the two named

Veet first in 4SmoothSkin never named

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Top hair removal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Veet was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SmoothSkin did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Veet1st
  2. Philips Lumea2nd
  3. Braun Silk-expert3rd
  4. Nair4th
  5. Ulike5th
  6. Emjoi–
  7. SmoothSkin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Veet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nair3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Braun Silk-expert3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips Lumea3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ulike1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Emjoi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SmoothSkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair removal brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is SmoothSkin or Veet more popular in search?

This chart shows how often people search Google for SmoothSkin and Veet by name. Each line represents a brand's share of searches for all seven hair removal brands we track, month by month, from searches in New Zealand.

SmoothSkin and Veet among hair removal brands in New Zealand, by month

Share of searches by month for Veet, SmoothSkin. The figures are in the table below the chart.

View monthly share of searches table
MonthVeetNairBraun Silk-expertPhilips LumeaUlikeEmjoiSmoothSkin
Nov 202534.5%27.6%18.8%10.3%5%2.8%1.1%
Dec 202534.3%25.8%23.4%11.4%2.4%1.8%0.98%
Jan 202636.3%30.4%17%10%3.8%1.6%1.1%
Feb 202637.2%32.2%15%9%3.1%2.4%1.1%
Mar 202634.3%32.6%19.3%7.4%2.3%2.5%1.5%
Apr 202633%29.6%21.2%9.1%3.6%2.5%0.91%
May 202629.9%25.2%19.5%19.7%2.3%2.5%0.96%
Jun 202630.9%30.9%22.1%9.9%2.7%2.7%0.82%
Jul 202632.1%25.9%21.7%13.4%3.4%2.9%0.54%
Aug 202633.5%27.3%17.4%14.3%4%2.3%1.1%
Sep 202631.3%27.4%21.2%13.7%3.8%1.8%0.8%
Oct 202634.2%32.6%19.1%8.8%3.3%1.6%0.41%

How has branded search for SmoothSkin and Veet changed in New Zealand over the last 12 months?

3 findings
  • Veet was ahead of SmoothSkin in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, SmoothSkin’s share of searches among hair removal brands in New Zealand moved from 1.1% to 0.41%, and its estimated monthly branded searches moved from 60 to 30.
  • Across the 12 months ending October 2026, Veet’s share of searches among hair removal brands in New Zealand moved from 34.5% to 34.2%, and its estimated monthly branded searches moved from 1.9K to 2.5K.

How did search popularity change for New Zealand hair removal brands in October 2026?

2 changes

  1. In October 2026, Veet gained share of searches among hair removal brands in New Zealand, from 31.3% to 34.2%.

  2. Estimated monthly branded searches for SmoothSkin in New Zealand fell 50% over 12 measured months, from 60 to 30 in October 2026.

How are SmoothSkin’s and Veet’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using SmoothSkin’s and Veet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

SmoothSkin

6 branded search terms

  • smoothskin bare ipl
  • smoothskin hair removal
  • smoothskin ipl
  • smoothskin pure
  • smoothskin pure fit
  • smoothskin pure ipl

Veet

9 branded search terms

  • veet
  • veet cream
  • veet depilation
  • veet depilatory cream
  • veet ipl
  • veet sugar wax
  • veet warm wax
  • veet wax
  • veet wax strips

How the Brand Demand Index is measured

Other head-to-heads among hair removal brands

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