SES Electrical vs TKR Electrical:Which is more popular by branded search in New Zealand?
In August 2026, SES Electrical had more branded searches than TKR Electrical among palmerston north electrical contractors in New Zealand. SES Electrical was estimated to have 100 branded searches compared to TKR Electrical’s 40, and held a 13.7% Share of Search versus TKR Electrical’s 5.5%.
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Which is more popular in search, SES Electrical or TKR Electrical?
Compare Palmerston North electrical contractors using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SES Electrical, TKR Electrical. The figures are in the table below the chart.
View monthly share of search table
| Month | McNae Group | Linc Electrical | John Leader Electrical | SES Electrical | TKR Electrical |
|---|---|---|---|---|---|
| Oct 2025 | 18.5% | 35.4% | 23.1% | 12.3% | 10.8% |
| Nov 2025 | 22.4% | 35.8% | 17.9% | 10.4% | 13.4% |
| Dec 2025 | 21.3% | 29.8% | 25.5% | 12.8% | 10.6% |
| Jan 2026 | 27.3% | 32.7% | 20% | 10.9% | 9.1% |
| Feb 2026 | 25% | 28.6% | 21.4% | 14.3% | 10.7% |
| Mar 2026 | 32.6% | 23.3% | 23.3% | 11.6% | 9.3% |
| Apr 2026 | 27% | 31.1% | 17.6% | 13.5% | 10.8% |
| May 2026 | 27.9% | 29.4% | 19.1% | 11.8% | 11.8% |
| Jun 2026 | 34.6% | 23.5% | 16% | 18.5% | 7.4% |
| Jul 2026 | 27.5% | 25% | 22.5% | 18.8% | 6.3% |
| Aug 2026 | 38.4% | 27.4% | 15.1% | 13.7% | 5.5% |
| Sep 2026 | — | — | — | — | — |
How has the SES Electrical and TKR Electrical comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: TKR Electrical took it in November 2025, SES Electrical took it in December 2025.
- Across the 11 months ending August 2026, SES Electrical’s estimated Share of Search among palmerston north electrical contractors in New Zealand moved from 12.3% to 13.7%, and its estimated monthly branded searches moved from 80 to 100.
- Across the 11 months ending August 2026, TKR Electrical’s estimated Share of Search among palmerston north electrical contractors in New Zealand moved from 10.8% to 5.5%, and its estimated monthly branded searches moved from 70 to 40.
How did search popularity change for New Zealand palmerston north electrical contractors in August 2026?
2 changes
In August 2026, SES Electrical lost estimated Share of Search among palmerston north electrical contractors in New Zealand, from 18.8% to 13.7%.
In August 2026, TKR Electrical lost estimated Share of Search among palmerston north electrical contractors in New Zealand, from 6.3% to 5.5%.
How each brand is measured
Brandwave collects information about searches that people make online using SES Electrical’s and TKR Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
SES Electrical
3 branded search terms
- ses electrical
- ses electrical palmerston north
- seselectrical
TKR Electrical
2 branded search terms
- tkr electrical
- tkr electrical palmerston north
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.