How popular isBDF Electrical Ltd?
In September 2026, people searched for BDF Electrical Ltd by name about 270 times in New Zealand, a 50% increase from the previous year. These searches made up 25.5% of all New Zealand Palmerston North electrical contractor searches, placing BDF Electrical Ltd first out of seven contractors. When we asked both ChatGPT and Google AI Overviews about Palmerston North electrical contractors, BDF Electrical Ltd appeared in two of the three answers and was the third most recommended of the seven.
BDF Electrical Ltd is the most searched of 7 competitors and the third most recommended in AI answers.
- BDF Electrical LtdShare of searches 25.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
- Couchmans ElectricalShare of searches 19.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
McNae GroupShare of searches 19.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
John Leader ElectricalShare of searches 10.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
Linc ElectricalShare of searches 10.6%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
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Top Palmerston North electrical contractors in ChatGPT and Google AI Overviews
In three ChatGPT questions, BDF Electrical Ltd was mentioned in two out of three: in two of the three ChatGPT answers. BDF Electrical Ltd is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Couchmans Electrical3 of 3Named in 3 of 3 ChatGPT answers
- BDF Electrical Ltd2 of 3Named in 2 of 3 ChatGPT answers
- McNae Group2 of 3Named in 2 of 3 ChatGPT answers
- John Leader Electrical2 of 3Named in 2 of 3 ChatGPT answers
- Linc Electrical1 of 3Named in 1 of 3 ChatGPT answers
SES Electrical1 of 3Named in 1 of 3 ChatGPT answers
TKR Electrical0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Palmerston North electrical contractors
3 answers
Asked ChatGPT
“Which electrical contractor should I hire in Palmerston North, New Zealand?”
Asked ChatGPT
“What are the best electrical contractors in Palmerston North, New Zealand?”
Asked ChatGPT
“What's the best electrical contractor in Palmerston North, New Zealand for an electrical fault?”
Searched Google, AI Overview
“electrician palmerston north”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“electrical contractor palmerston north”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Palmerston North electrical contractors compete with BDF Electrical Ltd?
Share of searches by month for BDF Electrical Ltd, Couchmans Electrical, McNae Group, John Leader Electrical, Linc Electrical, SES Electrical, TKR Electrical. The figures are in the table below the chart.
View monthly share of searches table
| Month | BDF Electrical Ltd | Couchmans Electrical | McNae Group | John Leader Electrical | Linc Electrical | SES Electrical | TKR Electrical |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.7% | 10.9% | 15.2% | 19.6% | 15.2% | 10.9% | 6.5% |
| Nov 2025 | 22.6% | 17% | 17% | 17% | 17% | 3.8% | 5.7% |
| Dec 2025 | 23.8% | 26.2% | 9.5% | 16.7% | 9.5% | 7.1% | 7.1% |
| Jan 2026 | 17.8% | 24.4% | 15.6% | 15.6% | 15.6% | 6.7% | 4.4% |
| Feb 2026 | 20% | 28% | 18% | 14% | 10% | 4% | 6% |
| Mar 2026 | 20.3% | 18.9% | 24.3% | 18.9% | 6.8% | 4.1% | 6.8% |
| Apr 2026 | 18.5% | 26.2% | 20% | 10.8% | 10.8% | 7.7% | 6.2% |
| May 2026 | 27.7% | 26.2% | 15.4% | 10.8% | 7.7% | 6.2% | 6.2% |
| Jun 2026 | 20% | 28% | 20% | 9.3% | 9.3% | 9.3% | 4% |
| Jul 2026 | 18.8% | 26.6% | 15.6% | 14.1% | 10.9% | 10.9% | 3.1% |
| Aug 2026 | 23.1% | 21.5% | 23.1% | 10.8% | 10.8% | 7.7% | 3.1% |
| Sep 2026 | 25.5% | 19.1% | 19.1% | 10.6% | 10.6% | 10.6% | 4.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 25.5% | 120 | -20% | +2.5 points | |
| 2, moved from 3rd to 2nd | 19.1% | 90 | -35.7% | -2.4 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 19.1% | 90 | -40% | -3.9 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 10.6% | 50 | -28.6% | -0.1 points | |
| 5, held 5th | 10.6% | 50 | -28.6% | -0.1 points | |
| 6, held 6th | 10.6% | 50 | 0% | +2.9 points | |
| 7, held 7th | 4.3% | 20 | 0% | +1.2 points |
25.5%
Held 1st. 120 estimated branded searches, -20% vs prior month. Share +2.5 points.
19.1%
Moved from 3rd to 2nd. 90 estimated branded searches, -35.7% vs prior month. Share -2.4 points.
19.1%
Moved from 2nd to 3rd. 90 estimated branded searches, -40% vs prior month. Share -3.9 points.
10.6%
Held 4th. 50 estimated branded searches, -28.6% vs prior month. Share -0.1 points.
10.6%
Held 5th. 50 estimated branded searches, -28.6% vs prior month. Share -0.1 points.
10.6%
Held 6th. 50 estimated branded searches, 0% vs prior month. Share +2.9 points.
4.3%
Held 7th. 20 estimated branded searches, 0% vs prior month. Share +1.2 points.
Compare popularity between BDF Electrical Ltd and its closest rivals
- BDF Electrical Ltd vs Couchmans Electrical: compare popularity
- BDF Electrical Ltd vs McNae Group: compare popularity
- BDF Electrical Ltd vs John Leader Electrical: compare popularity
- BDF Electrical Ltd vs Linc Electrical: compare popularity
- BDF Electrical Ltd vs SES Electrical: compare popularity
- Compare BDF Electrical Ltd with any brand
Every comparison with BDF Electrical Ltd
4 comparisons
How has branded search demand for BDF Electrical Ltd changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for BDF Electrical Ltd in New Zealand rose from 180 to 270.
- Across the 12 months ending September 2026, BDF Electrical Ltd’s share of searches among Palmerston North electrical contractors in New Zealand increased from 21.7% to 25.5%.
- Across the 12 months ending September 2026, BDF Electrical Ltd’s share of searches among Palmerston North electrical contractors in New Zealand peaked at 27.7% in May 2026 and was lowest at 17.8% in January 2026.
How did search popularity change for New Zealand Palmerston North electrical contractors in September 2026?
6 changes
In September 2026, SES Electrical gained share of searches among Palmerston North electrical contractors in New Zealand, from 7.7% to 10.6%.
In September 2026, BDF Electrical Ltd gained share of searches among Palmerston North electrical contractors in New Zealand, from 23.1% to 25.5%.
In September 2026, TKR Electrical gained share of searches among Palmerston North electrical contractors in New Zealand, from 3.1% to 4.3%.
In September 2026, McNae Group lost share of searches among Palmerston North electrical contractors in New Zealand, from 23.1% to 19.1%.
In September 2026, Couchmans Electrical lost share of searches among Palmerston North electrical contractors in New Zealand, from 21.5% to 19.1%.
Estimated monthly branded searches for John Leader Electrical in New Zealand fell 44.4% over 12 measured months, from 90 to 50 in September 2026.
How are BDF Electrical Ltd’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BDF Electrical Ltd’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bdf electrical
- bdf electrical palmerston north
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