Brandwave

BDF Electrical Ltd vs McNae Group:Which is more popular?

In September 2026, BDF Electrical Ltd had more branded searches than McNae Group among Palmerston North electrical contractors in New Zealand. BDF Electrical Ltd had about 120 branded searches, while McNae Group had 90. BDF Electrical Ltd made up 25.5% of all Palmerston North electrical contractor searches we track, and McNae Group accounted for 19.1%. When we asked ChatGPT and Google AI Overviews about Palmerston North electrical contractors, BDF Electrical Ltd and McNae Group each appeared in two of the three answers. BDF Electrical Ltd was mentioned before McNae Group in every answer.

Among Palmerston North electrical contractors in New Zealand in September 2026

Who do people search for more?

BDF Electrical Ltd, about 33% more searches than McNae Group

BDF Electrical Ltd 120 searchesMcNae Group 90 searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

BDF Electrical Ltd in 2 of 3McNae Group in 2 of 3

Who does AI recommend more?

BDF Electrical Ltd, named ahead of McNae Group in every answer

BDF Electrical Ltd first in 2McNae Group never first

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Top Palmerston North electrical contractors in ChatGPT and Google AI Overviews

In three ChatGPT questions, BDF Electrical Ltd and McNae Group were each mentioned in two out of three: in two of the three ChatGPT answers. BDF Electrical Ltd was listed before McNae Group in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. John Leader Electrical1st
  2. Couchmans Electrical2nd
  3. BDF Electrical Ltd3rd
  4. McNae Group4th
  5. SES Electrical5th
  6. Linc Electrical6th
  7. TKR Electrical–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Palmerston North electrical contractors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is BDF Electrical Ltd or McNae Group more popular in search?

This chart shows how often people search Google for BDF Electrical Ltd and McNae Group by name. Each line represents a brand's share of searches for all seven Palmerston North electrical contractors we track, month by month, from searches in New Zealand.

BDF Electrical Ltd and McNae Group among Palmerston North electrical contractors in New Zealand, by month

Share of searches by month for BDF Electrical Ltd, McNae Group. The figures are in the table below the chart.

View monthly share of searches table
MonthBDF Electrical LtdCouchmans ElectricalMcNae GroupJohn Leader ElectricalLinc ElectricalSES ElectricalTKR Electrical
Oct 202521.7%10.9%15.2%19.6%15.2%10.9%6.5%
Nov 202522.6%17%17%17%17%3.8%5.7%
Dec 202523.8%26.2%9.5%16.7%9.5%7.1%7.1%
Jan 202617.8%24.4%15.6%15.6%15.6%6.7%4.4%
Feb 202620%28%18%14%10%4%6%
Mar 202620.3%18.9%24.3%18.9%6.8%4.1%6.8%
Apr 202618.5%26.2%20%10.8%10.8%7.7%6.2%
May 202627.7%26.2%15.4%10.8%7.7%6.2%6.2%
Jun 202620%28%20%9.3%9.3%9.3%4%
Jul 202618.8%26.6%15.6%14.1%10.9%10.9%3.1%
Aug 202623.1%21.5%23.1%10.8%10.8%7.7%3.1%
Sep 202625.5%19.1%19.1%10.6%10.6%10.6%4.3%

How has the BDF Electrical Ltd and McNae Group comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Palmerston North electrical contractors in September 2026?

2 changes

  1. In September 2026, BDF Electrical Ltd gained share of searches among Palmerston North electrical contractors in New Zealand, from 23.1% to 25.5%.

  2. In September 2026, McNae Group lost share of searches among Palmerston North electrical contractors in New Zealand, from 23.1% to 19.1%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using BDF Electrical Ltd’s and McNae Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BDF Electrical Ltd

2 branded search terms

  • bdf electrical
  • bdf electrical palmerston north

McNae Group

2 branded search terms

  • mcnae
  • mcnae group

How the Brand Demand Index is measured

Other head-to-heads among Palmerston North electrical contractors

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